Discover the perfect blend of festive tradition and modern marketing in this season's most enchanting designs.

For those who celebrate Christmas, the traditional advent calendar has always been a testament to creativity.

Rooted in simple, artful designs that evoke the magic of the season, these treasures have captured the imagination of children and adults alike for generations. Far more than just a countdown, a traditional paper advent calendar offers a journey of discovery, each window revealing a small, magical moment to inspire and delight.

In recent years, brands have reinterpreted this tradition, blending its timeless artistry with a contemporary marketing opportunity. In the luxury sector especially, the advent calendar has become a pivotal seasonal opportunity. Indeed, in 2024, it is rare for an established brand to forgo this festive moment entirely.

Yet, this rise in commercialisation often risks unravelling the creativity and beauty that define the advent calendar’s entire meaning.

To celebrate the start of December, the LMH team have picked out three luxury brands that have, this year, upheld the advent calendar’s traditional spirit while embracing its commercial potential. These designs successfully honour artistry and imagination, proving that luxury and authenticity can co-exist at Christmas.

Newby London

Marking its 10th anniversary, Newby London’s 2024 Advent Calendar captures the festive essence of London’s iconic Somerset House. Skaters glide under the glow of a grand Christmas tree, a scene elegantly illustrated on this calendar’s design.

Each of its 24 drawers holds four sachets of Newby’s finest teas, from classic English Breakfast to fragrant Jasmine Blossom, offering a comforting exploration of flavours for tea lovers. The calendar’s elegant illustration and the sensory journey it offers celebrate the joy of a traditional advent experience, elevated by artisanal craftsmanship.

Sisley

Sisley’s 2024 beauty advent calendar offers a stunning interpretation. Illustrated by British artist Fee Greening, known for her intricate, medieval-inspired pen-and-ink style, it transforms the calendar into a Parisian dreamscape.

The romantic design is combined with Sisley’s luxurious skincare and cosmetics. This indulgent calendar thus reflects a dedication to artistry and tradition, while offering beauty enthusiasts curated surprises that enhance the countdown to Christmas.

Fortnum & Mason

It comes as no surprise that Fortnum & Mason excels in this realm. Long synonymous with festive elegance, the world-famous ‘corner shop’ is best-in-class at creating advent calendars that radiate timeless charm.

The traditional paper calendar, depicting the Piccadilly storefront, stirs nostalgia with its pop-out characters and intricate illustrations.

For a more enduring option, their wooden calendars – including one featuring the same iconic storefront – are designed for reuse year after year, making each a keepsake to cherish. These beautifully crafted pieces capture the warmth and joy of Christmas at Fortnum’s, blending tradition with the excitement of discovery, while inviting a personalised collection of treasures behind each door for years to come.

These brands demonstrate that the advent calendar can remain a celebration of imagination, even in a commercial age, ensuring that the magic of the tradition continues to shine, one door at a time.

In today’s saturated market, where competition is fierce and consumer attention is fleeting, the importance of brand application cannot be overstated – particularly for smaller businesses trying to carve out a niche. When you look at any successful luxury brand, one thing becomes immediately apparent: their brand application is impeccable. It’s premium, consistent, and well executed across all touchpoints, from social media to newsletters, websites to packaging. This consistency builds credibility and defines the brand’s luxury presence.

As a brand communications specialist, I firmly believe that a brand’s application is a direct reflection of its quality. I am far more likely to engage with a company if its online presence feels polished and premium. Whether it’s their social media feed, their website’s design, or the quality of their newsletters, it all conveys a level of investment in their identity. This, in turn, signals to me that the same attention to detail will be found in their products or services. It’s a visual shorthand for quality.

A brand’s application is a direct reflection of its quality. If its online presence feels polished and premium, it signals to me that the same attention to detail will be found in their products or services.

Emerging aesthetic brands have mastered this. Brands like Refy, Matteau, and David Gandy Wellwear are prime examples of companies that have risen to success, thanks in part to their cohesive brand application. They’ve developed a distinct visual and tonal identity and remained steadfast in their commitment to it.

It’s essential to remember that a brand’s identity goes far beyond just a logo. Consistent application of colours, fonts, and photography styles is equally crucial in creating a unified and recognisable brand presence. These elements work together as brand identifiers, shaping how consumers perceive quality, exclusivity, and trustworthiness.

Established luxury brands like One&Only Resorts, Wheely and Bottega Veneta have demonstrated that consistency in brand application does more than just reflect attention to quality – it drives trust. Their cohesive visuals and messaging create an aspirational appeal that makes customers feel like they are buying into a lifestyle, not just a product.

One of the most common mistakes I see is brands with incredible products being undermined by poor digital presence.

One of the most common mistakes I see is brands with incredible products being undermined by poor digital presence. A website that feels outdated or a social media feed that’s visually chaotic can ruin the perception of an otherwise high-quality offering. In today’s digital-first world, the brand experience often begins long before someone touches a product – it starts the moment they land on your website or Instagram feed. If that first impression isn’t polished, potential customers may assume the product isn’t either, regardless of its true quality.

Ultimately, investing in brand application is no longer optional for businesses wanting to thrive in a competitive landscape. It’s a vital part of marketing strategy that, when done right, leaves a lasting impact. Brands that understand this will not only stand out but also build long-term loyalty and trust with their audience.

Quick Tips for Effective Brand Application

Get in touch with our brand communications team to discuss your brand identity and application guidelines by emailing hello@luxurymarketinghouse.com.

In today’s digital-first world, your professional profile is more than just a virtual resume—it’s your personal brand’s storefront. From LinkedIn to industry-specific networks, your online presence can be the key to unlocking new opportunities, connecting with potential collaborators and establishing yourself as a leader in your field. But how do you ensure that your profile stands out amidst the digital noise? That’s where The Circle’s Digital Day comes into play.

Why Your Digital Profile Matters

1. First Impressions Count: In the realm of digital networking, your profile often serves as the first touchpoint for potential clients, partners, or media. A polished and professional profile creates a strong, positive impression, setting the stage for meaningful connections.
2. Showcase Your Expertise: A well-crafted profile doesn’t just list your job titles and responsibilities—it tells your story. It highlights your skills, achievements and passions in a way that resonates with your target audience, positioning you as a thought leader in your field.
3. Boost Your Visibility: An engaging and up-to-date profile improves your chances of being discovered by clients, investors and peers. It ensures you’re visible when opportunities arise, whether it’s for a speaking engagement, a strategic partnership, or a new business venture.
4. Build Credibility and Trust: A professional profile with a high-quality portrait and well-written content enhances your credibility. It demonstrates that you take your professional presence seriously, which can inspire confidence in your abilities and professionalism.

Transform Your Digital Presence with The Circle’s Digital Day

At The Circle, we understand the importance of a compelling digital profile, our Digital Day is designed to give you the tools and insights you need to elevate your online presence.

1. Professional Portraits: First impressions are crucial and nothing captures your professional demeanour better than a high-quality portrait. Our expert photographers will help you achieve a look that’s polished, approachable and reflective of your personal brand.
2. 2. Profile Optimisation: A great photo is just the beginning. Our team will work with you to fine-tune every aspect of your digital profile, from crafting an engaging headline and summary to showcasing your achievements in a way that stands out.
3. Networking Opportunities: Connect with fellow members of The Circle and expand your professional network. Sharing experiences and learning from others can provide fresh perspectives and ideas for enhancing your digital presence.

Upcoming Digital Days

Don’t miss your chance to transform your digital profile. Join us for our upcoming Digital Day events with The Circle.

Your digital profile is your gateway to professional growth and opportunity. By investing a day in refining it, you’re not just updating a few details—you’re setting the stage for future success. Book your spot for The Circle’s Digital Day and take the first step towards elevating your professional presence.

Embrace the chance to make your digital footprint as impactful as your real-world achievements. Spaces are limited, so secure your place today and unlock the full potential of your online professional profile.

Ready to elevate your digital profile? Contact us now to book your spot at The Circle’s Digital Day!

thecircle@luxurymarketinghouse.com

thecircle.luxurymarketinghouse.com

@lmh_thecircle

From new restaurant openings to high jewellery collections – our LMH Luxe List rounds up what’s on our to-do list for the upcoming months…

Afternoon Tea at The NoMad

NoMad London presents its highly anticipated afternoon tea experience, nestled in the heart of Covent Garden within the captivating former Bow Street Magistrates’ Court. Renowned among aficionados of sophistication and luxury, the NoMad Hotel introduces its inaugural afternoon tea menu, showcasing timeless culinary delights with a contemporary flair.

Indulge in delicacies such as the exquisite egg salad infused with aromatic black truffle and fresh chives, or savour the delectable smoked salmon served atop an irresistibly flavorful ‘everything bagel’. Elevating the experience further are six innovative tea-infused cocktails, including the enticing yuzu-based ‘Arnold Palmer’ featuring a refreshing blend of iced tea and lemonade.

28 Bow Street, Covent Garden, WC2E 7AW; available Thursday-Saturday, 2pm-4pm.

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The Picture of Dorian Gray

Star of Succession, The Dressmaker, Pieces of a Woman and The Master Builder (The Old Vic), Sarah Snook takes on all 26 roles in this gripping, witty and vibrantly contemporary production that breathes new life into Oscar Wilde’s classic tale.

This ground-breaking production – adapted and directed by multi-award-winning Kip Williams, Artistic Director of the acclaimed Sydney Theatre Company – delivers an explosive interplay of live performance and video in an astonishing collision of form.

Hailed as a “dizzyingly beautiful tour de force” (The Guardian), experience the theatrical event of the year during its strictly limited run at London’s Theatre Royal Haymarket, from 6 February to 11 May 2024.

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My Name Is Barbra by Barbra Streisand

TASAKI Danger Collection

The New Look

The true story of the rivalry between Coco Chanel and Christan Dior.

This thrilling series reveals the shocking story of how fashion icon Christian Dior and his contemporaries including Coco Chanel, Pierre Balmain, and Cristóbal Balenciaga navigated the horrors of World War II and launched modern fashion.

WATCH HERE

Burberry at Harrods

Burberry celebrates its heritage of exploration and the outdoors at Harrods with a month-long knight blue takeover. The transformation highlights Burberry’s connection to nature, with the iconic department store adorned in camping-themed décor and illuminated in knight blue at night.

Visitors can enjoy British pastries and hot drinks from the Burberry food truck, explore the Camping Corner for classic hiking accessories, and delve into Burberry’s rainwear history.

Exclusive to Harrods for February, a capsule collection includes new Burberry pieces spanning various categories. The collaboration also marks the start of Harrods’ 175th-anniversary celebrations, featuring custom Burberry Harrods bears and a special hamper.

Additionally, Burberry redesigns Harrods’ green men’s uniforms in knight blue check, while offering virtual experiences on platforms like Roblox and Snapchat, allowing for immersive engagement with the brand.

SHOP COLLECTION

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LMH Luxe List: November London Diary

From new art exhibitions to wellness supplements – our LMH Luxe List rounds up what’s on our to-do list for the month of November…

Adam Ball Exhibition at Orchard Place

London-based artist Adam Ball will be at Orchard Place showcasing his extraordinary art from November 16th until December 14th with his ‘Chaosmos’ solo exhibition.

Curated by Martin Mayorga the exhibition explores the rhythmic interplay of creation and renewal, inviting us to embark on an infinite journey of existence.

Adam Ball’s artworks are a testament to his meticulous attention to detail and dedication to thorough research and observation. His creations often result in highly personal pieces commissioned for private collections in residences across the globe.

You can expect to encounter a diverse range of mediums including paintings, intricate cut-outs, charcoal drawings, wooden wall-based sculptures, and a light installation at this upcoming exhibition with SHAKE GALLERY.

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The OWO

The OWO, the splendid transformation of the historic Old War Office in Whitehall, is now fully open to the public, making it the perfect destination for a remarkable Christmas experience. This iconic building, boasting 85 luxurious residences, five independent restaurants, and a 120-room hotel with an additional seven dining and bar options, is unlike anything you’ve seen before. The sheer scale and opulence of the OWO make it a must-visit destination this holiday season.

With Michelin-star chef Mauro Colagreco debuting three unique restaurants, including one that celebrates the finest in vegetables, the OWO offers an unrivalled gastronomic journey. Additionally, Café Lapérouse serves old-world French cuisine in a romantic setting, and Italian dining at Paper Moon is a tried-and-tested delight. More culinary delights await in the form of Endo Kazutoshi’s upcoming rooftop Japanese restaurant.

The OWO is not just a place to stay or dine; it’s a complete experience. As it has now fully opened, we strongly recommend a visit to immerse yourself in its grandeur and make this Christmas unforgettable. Whether you’re looking for an exceptional dining experience or a lavish stay, the OWO has it all. Don’t miss this unique opportunity to celebrate the holiday season in style at one of London’s most iconic landmarks.

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Celebrate World Vegan Month at Gauthier Soho

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ENERGY by Clinique La Prairie – Holistic Health Longevity Supplements

As we welcome colder days, it’s vital to maintain both physical vitality and mental clarity. ENERGY by Clinique La Prairie – Holistic Health Longevity Supplements is the answer, with a potent blend of ingredients, including Ashwagandha, B vitamins, Ginger extract, Guarana, and Taurine, known to enhance cognitive functions and reduce fatigue. What sets it apart is the exclusive Holistic Complex and the patented nootropic, Cognivia™, ensuring proven efficacy. Embrace the upcoming season with renewed vigour and mental acuity. Stay active, stay sharp, and stay fulfilled with Clinique La Prairie’s ENERGY—a holistic approach to holistic well-being.

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Jigsaw x Roksanda Collaboration

Jigsaw, known for its innovative collaborations, is teaming up with fashion designer Roksanda to release a limited 29-piece capsule collection. This partnership melds Jigsaw’s reputation for diverse creative collaborations with Roksanda’s expertise in contemporary working wardrobe design. The collection boasts bold colors like fuchsia, lapis blue, and marigold, juxtaposed with classic neutrals. Unique features like ruching, fringing, and pleating add rich texture to the garments. The collection also includes sculptural jewellery pieces in 24ct gold plating. With limited production runs, some items are extremely limited. This collaboration follows Jigsaw’s recent foundation launch to support British arts and culture, highlighting the power of British brands uniting.
The JIGSAW x ROKSANDA collection is exclusively available on the Jigsaw website and in select stores.

SHOP COLLECTION

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LMH Luxe List: October London Diary

From new immersive exhibitions to autumnal fragrances – our LMH Luxe List rounds up what’s on our to-do list for the month of October…

 The Immersive Exhibition: Gucci Cosmos

Save the Date – The highly anticipated Gucci Cosmos exhibition is making its way to London this month. Starting from the 11th of October until the 31st of December 2023, visitors will have the chance to immerse themselves in awe-inspiring installations created by contemporary artist Es Devlin at 180 Studios. This exhibition will showcase the iconic and era-defining designs of Gucci spanning the last 102 years, creating an experience that transcends fashion and delves into the very essence of artistry and style.

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Victoria Beckham X Jérôme Épinette

Victoria Beckham unveils an exciting new venture this month—her inaugural collection of exquisite fragrances. In a collaboration with the esteemed master parfumier Jérôme Épinette, Victoria has meticulously crafted three distinct eau de parfums. Drawing from her intimate memories and experiences, each fragrance goes beyond traditional gender norms and encapsulates a significant era from her remarkable life.

The first in the trilogy, “Portofino ’97,” evokes the essence of her initial romantic escapade with David Beckham, capturing the allure of young love and the blissful retreat to Portofino. The scent unfolds with notes that transport the wearer to that unforgettable time.

Next, “Suite 302” pays homage to the whirlwind trips to the enchanting city of Paris, a symbol of elegance and romance. This fragrance embodies the essence of their shared adventures, blending the sophistication of Parisian culture with their passion and exploration.

Lastly, “San Ysidro Drive” serves as a tribute to the Beckham family’s cherished moments in California, enclosing the sunshine, warmth, and love that defined their time on the West Coast.

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REVIV at Harrods New Signature IV Infusion Therapy

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Halloween at Tattu London

On Saturday, 28th October, Tattu London, the renowned modern Chinese restaurant boasting breathtaking panoramic views of the West End, will be the haunt for a free-spirited social dining experience amidst an eerie ambience and toxic green blossoms. This Halloween, they’re conjuring an atmosphere of mystique, with their resident DJs prepared to haunt the night with the finest House music.

This event promises a celebration like no other, where the rich flavours of their cuisine blend seamlessly with the spirit of Halloween. As night descends, the restaurant will transform into a realm of mesmerizing entertainment, and exclusive Halloween food and cocktail specials.

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Searcys Champagne Bar at Battersea Power Station

Opening its doors on 18 October, the Searcys Champagne Bar at Battersea Power Station’s Art-Deco Turbine Hall, promises a luxurious champagne experience south of the Thames. Nestled on the first floor, the bar exudes luxury with deep velvet seating, elegant brass detailing, and a stunning marble-topped bar.

The ambience is further enriched by three bespoke art pieces by acclaimed artist Kristjana Williams, adding a unique Searcys touch to the decor.

The bar boasts an extensive champagne collection available by the glass, bottle, or magnum, easily ordered with ‘press for champagne’ buzzers at each table. The menu is a celebration of seasonal delights, showcasing an array of seafood options, from rock and native oysters to the renowned Searcys Shellfish platter and their signature prawn cocktail.

A haven for champagne enthusiasts seeking an unforgettable culinary and visual experience.

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Mud Australia X NET-A-PORTER

Exciting news for UK aficionados of fine homeware: Mud Australia, since 1994 synonymous with elegant and timeless handmade porcelain homewares, has recently made its mark on the British market through a collaboration with NET-A-PORTER. This partnership offers customers in the UK the chance to acquire Mud Australia’s exquisite porcelain tableware and home décor products. The curated selection currently places a spotlight on the brand’s renowned Pebble Collection, which effortlessly marries form and function. Amongst the array of covetable items, one particular gem has captured our attention—the elegant oval porcelain vase that epitomizes the brand’s artistic finesse.

VIEW COLLECTION

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LMH Luxe List: September London Diary

From wellness supplements to sustainable fashion – our LMH Luxe List rounds up what’s on our to-do list for the month of September…

REBEL: 30 Years of London Fashion at the Design Museum

Launching in sync with London Fashion Week, this landmark exhibition will stand as one of the UK’s most extensive explorations of contemporary fashion culture to date, sponsored by Alexander McQueen. It will provide an unparalleled insight into the pathways through which careers in fashion are shaped and the abundant array of opportunities that London’s fashion landscape presents to emerging creative talents.

Highlights include the swan dress controversially worn by Björk at the 2001 Oscars, Harry Styles’ Steven Stokey Daley outfit from his video for ‘Golden’, and Sam Smith’s inflatable latex suit by HARRI from this year’s BRIT Award

Book now

Clinique La Prairie: Holistic Health Supplements

Award-winning spa-clinic, leader in longevity since 1931, Clinique La Prairie offers the most advanced health and wellness programs, in absolute luxury. Their exclusive holistic approach combines leading preventative medicine and well-being with bespoke lifestyle and nutrition plans, led by 50 medical specialists and a team of holistic experts.

Clinique La Prairie’s Holistic Health are longevity supplements that go beyond basic wellness support to target the complexity of the body and of ageing mechanisms.

From their ‘Age-defy’ supplements for regeneressence immunity to ‘Purity’ for daily detoxes, discover the collection of advanced holistic health supplements below.

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Bébé Bob, Soho

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111SKIN: Intensive Collection

111SKIN has introduced their newly reformulated ‘Intensive’ collection, powered by Black Diamond Technology and advanced youth-boosting actives, this collection is your new secret to a radiant, age-defying glow.

The renowned Repair Serum NAC Y²™ has been upgraded with Dr Yannis Alexandrides’ enhanced reparative complex. Formulated to help restore skin health and instantly improve hydration, the new formula rapidly rejuvenates skin. Powered by encapsulated NAC, this serum helps to plump and smooth your skin, leaving it looking younger with a healthy glow.

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David Morris: Love and Commitment Collection

Established in London in 1962, David Morris – The London Jeweller is renowned for creating breath-taking pieces of flawless design, each individually crafted to showcase the rarest and most valuable gemstones, and sought by jewellery connoisseurs the world over.

The David Morris collection of luxury wedding jewellery showcases meticulously crafted, custom-designed pieces adorned with exquisite white diamonds, select gemstones, and precious metals. Spanning from engagement rings and wedding bands to eternity rings and complete wedding jewellery sets, the Love and Commitment collection epitomizes timeless elegance with a touch of romantic allure.

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Calm x Spotify

Calm and Spotify have teamed up for the first time to offer a variety of Calm’s transformative content, designed to support people on every step of their mental health journey, on Spotify’s platform.

The eleven carefully curated Calm shows on Spotify are designed to support mental well-being and help people sleep better, reduce stress and anxiety, and build mindful habits.

Content includes some of Calm’s most popular Sleep Stories, meditations, mindfulness exercises, and more. Spotify users can now learn from Calm voices including Jay Shetty, Camila Cabello, Mel Mah and others.

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Ninety Percent

In recent years we have seen a significant shift in consumer preferences and values with ‘Quiet luxury’ being a key trend that has picked up significant momentum. 

Ninety Percent was founded in London in 2018, born of the friendship between Para Hamilton and Shafiq Hassan with a focus on sculpting quiet luxury clothing, cut in the finest sustainable materials and selected to have the lowest impact on our environment. Designed for longevity and made with purpose. 

Each year, they will share 90% of their distributable profits between the people who make their collections happen and five charitable causes.

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