LMH Luxe List: August London Diary

From summer essentials to seasonal dining – our LMH Luxe List rounds up what’s on our to-do list for the month of August…

DIVA at V&A South Kensington

The ‘DIVA’ exhibition honours the immense power and boundless creativity exhibited by iconic performers. It delves into the captivating realm of ‘diva,’ reshaping and redefining its significance as it has evolved over the years in opera, stage performances, popular music, and film.

Originating from the Latin terms ‘deity’ or ‘goddess,’ the notion of a ‘diva’ has undergone a fascinating evolution, embracing a tapestry of richness and intricacy. This captivating journey begins by delving into the world of 19th-century opera stars and 20th-century silent-screen sirens. It then delves deeper, exploring diverse dimensions of divadom. This exploration encompasses the cultivation of images by Hollywood icons like Elizabeth Taylor and Bette Davis, the impassioned activism of artists such as Billie Holiday and Miriam Makeba, and the business acumen demonstrated by Dolly Parton and Beyonce.

Book now

LOEWE Font Tote

As we embark on our summer getaways, it is crucial to bring along a spacious tote for all your essentials. The Loewe Font Tote fits the bill perfectly as it boasts a cuboid design woven entirely in raffia with the iconic LOEWE signature.

With its spacious interior, the LOEWE Font Tote provides ample room to carry your summer essentials, making it a practical choice for everyday use. The bag’s well-designed structure and sturdy handles ensure both comfort and ease of carrying.

Buy now

Fine dining at Harvey Nichols

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Adaptive Tan Mist by OSKIA 

Whether you are going away for the summer or staying home, it is important to keep your skin nourished. OSKIA’s tanning mist is a super fine and refreshing mist with a unique skin conditioning, Tri-Phase formula.

This unique product uses naturally-encapsulated DHA for a deeper, longer-lasting tan and boosts your skin’s melanin production for a natural, protective tan. With a refreshing natural jasmine & mint scent, this product is ideal to mist over your face and body without having to rub in, for a streak-free, beautiful glow.

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Rimowa’s Summer 2023 Luggage

RIMOWA has released a slew of chic new hues of their Essential Check-In suitcase for summer 2023, all complete with the expert engineering it is known for. Featuring all the practical touches you would expect from the brand – TSA-approved locks, a multi-wheel system pioneered by RIMOWA and a telescopic handle to offer seamless stage-free adjustment for maximum comfort and manoeuvrability.

RIMOWA suitcases are the perfect investment for summer and a favourite among frequent travellers for their combination of style, durability, functionality, and status that ensures the highest possible travel experience.

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Prada Caffè at Harrods

Launched earlier this year and set to run until the end of 2023, the Prada Caffè within London’s Harrods store presents a delightful array of pastries within its vibrant mint-green surroundings. Infused with visual tributes to the renowned Milanese fashion label, the Prada Caffè showcases a harmonious interplay of black-and-white checkered flooring alongside the mint-green decor, with silverware elegantly embellished with the iconic Prada triangle motif.

In terms of the offerings, the café extends its services throughout the day, encompassing breakfast, lunch, dinner, delectable small bites, and an inviting aperitivo selection.

Learn more

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LMH Luxe List: July London Diary

From gallery reopenings to Wimbledon pop-ups – our LMH Luxe List rounds up what’s on our to-do list for the month of July…

National Portrait Gallery – Reopening 2023

In March 2020, the National Portrait Gallery closed its doors to undergo a major transformation – the biggest since the building opened 127 years ago.

After 3 years, they have now opened their doors again for the public with a lineup of major exhibitions including displays of pioneering female photographers, such as Yevonde, new work by David Hockney, paintings by leading Black artists and a first look at the intimate, never-before-seen portraits of The Beatles, taken by Paul McCartney.

Book now

Tiffany & Co’s Tennis Necklace

The tennis necklace is the latest piece of statement jewellery to invest in right now. A single row of diamonds not only oozes timeless elegance but also acts as the ultimate status symbol.

Tiffany & Co.’s take on the classic tennis necklace should be top of your list, featuring an 18k yellow gold accent that joins together multiple rows of round brilliant diamonds. A balance of clean lines and showstopping diamonds

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GrassFed by Paul Foster

This summer, the grass will be greener on the other side of Regent’s Canal as Michelin-starred chef Paul Foster will be launching his London debut, GrassFed, at the Hawley Wharf development in Camden.

Foster is known for his position at the helm of salt, a relaxed fine-dining restaurant that was awarded a Michelin star for its excellent modern British dishes.

The all-new concept, as the name suggests, will centre around serving up the best quality grass-fed beef. The menu will also reflect the team’s commitment to changing the narrative around meat consumption and industrial processing methods.

Opens July 2023

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STELLA by Stella McCartney

Launched in August 2022, STELLA by Stella McCartney consists of a concise range of products to embrace the same eco-conscious ethos that runs throughout her fashion line. The new skincare is based on her philosophy of using ‘only what you need’ and encompasses just three essential – and refillable – products, so everything serves a deliberate purpose.

Taking a well-rounded approach, the products are designed to address a wide scope of action and to create healthier-looking, radiant, smooth and supple skin, without the fuss. To do this, they use quality active ingredients that are clinically proven to work and are 99% natural.

Buy now

Louis Vuitton’s New Men’s Creative Director, Pharrell Williams

After the announcement of Pharrell Williams’ appointment as Creative Director at Louis Vuitton in February, his highly anticipated debut was showcased at Men’s Paris Fashion Week. Appropriately, the affair was bold, bright, and branded to the gills: peak Pharrell, in other words.

No shock that Pharrell’s first Louis Vuitton collection would be a mélange of his signature inclinations, from the flash of retro hip-hop style to sleek, contemporary tailoring.

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Wimbledon Week at Orchard Place

Experience the excitement of Wimbledon right at the heart of Westminster.

From Tuesday 11th to Sunday 16th July, Orchard Place will be the ultimate destination to catch all the action of the finals.

From 11 am to 7:30 pm, the matches will be broadcasted live on a big screen. Grab a seat in one of the numerous deck chairs and immerse yourself in the atmosphere of the championships. Whether you’re a tennis enthusiast or just looking for a fun afternoon in the sunshine, Orchard Place would be the perfect place for you.

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LMH Luxe List: June London Diary

From social events of the year to summer pop-ups – our LMH Luxe List rounds up what’s on our to-do list for the month of June…

Royal Academy of Arts: Summer Exhibition 2023

The Summer Exhibition is back for its annual celebration of art and artists, run without interruption since 1769. This year, celebrated British painter David Remfry RA takes the reins as exhibition co-ordinator. Remfry’s Summer Exhibition will explore the theme Only Connect, taken from the famous quote in Howards End by E.M. Forster.

From prints, paintings, film and photography to sculpture, architectural works and more – by leading artists, Royal Academicians and household names as well as new and emerging talent.

13 June – 20 August 2023

Book now

Aviary London X Whispering Angel Terrace

Escape to the skies with Aviary X Whispering Angel.

Aviary London is taking rooftop bars to the next level in partnership with Whispering Angel & Rock Angel. Enjoy the ultimate escape above the city with sky-high views, rosé all day, seafood towers and heavenly installations.

​​Whether it be for parties, a date night, or a gathering with friends and family, Aviary’s Whispering Angel & Rock Angel rooftop will feel exactly like the rosé; premium, elegant, and a perfect fit for any occasion.

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Royal Ascot 2023

Royal Ascot is back from 20-24 June for thrill seekers and racegoers to come together and escape the ordinary and indulge in a week of celebration. Experience British tradition, elegance, and sporting excellence. It continues to captivate audiences from around the world, combining the excitement of horse racing with a unique blend of fashion, glamour, and regal splendor.

Immersed in a tapestry of heritage, the illustrious event stands as an unmissable social affair, revered as one of the most coveted gatherings of the year.

20 June – 24 June 2023

Book now

Wimbledon Championships 2023 

One of the highlights of the British sporting summer is increasingly coming into focus, with excitement building ahead of the 2023 Wimbledon Championships.

All eyes in the tennis world turn to SW19 and the All England Club in July, with Novak Djokovic and Elena Rybakina the defending champions in the singles’ draws. Beyond the intense on-court battles, Wimbledon offers a unique atmosphere characterised by its strict dress code, immaculate grounds, and the famous strawberries and cream delicacy enjoyed by spectators. The event’s traditions, such as players adhering to all-white attire and royal patronage, add an air of elegance and prestige to the tournament.

3 July – 16 July 2023

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Veuve Clicquot: Solaire Culture Exhibition

Experience the captivating journey of Veuve Clicquot’s Solaire Culture, an unprecedented global traveling exhibition making its grand entrance in London this summer. Prepare to be immersed in a rich tapestry spanning 250 years of the Maison’s heritage, ingeniously interpreted by nine visionary female artists who draw inspiration from the pioneering and entrepreneurial spirit of Madame Clicquot herself.

Step into a world where time transcends, and allow yourself to be transported through Veuve Clicquot’s remarkable cultural footprint, spanning from its inception in 1772 to the vibrant present day. This extraordinary voyage is uniquely viewed through the creative lens of an all-female team, showcasing their artistic prowess and innovative vision.

Delve into this remarkable celebration of heritage and contemporary artistry, where each stroke and installation invites you to embrace a world of vibrant possibilities and inspirational moments.

Until October 2023.

Book now

Dua Lipa X Versace ‘La Vacanza’ Collection

Donatella Versace and Dua Lipa join together to design the Versace High Summer “La Vacanza” women’s collection.

While luxury brands enlisting celebrity ambassadors is nothing new, a star being invited to explore a house archive and have a hand in actually designing a collection is something else entirely. This collaborative venture showcases the unique synergy between Dua Lipa’s vibrant personality and Versace’s bold aesthetic. The collection is a testament to their shared passion for pushing boundaries, embracing individuality, and making a bold statement through fashion.

View collection 

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LMH Luxe List: May London Diary

From street parties to royal exhibitions – our LMH Luxe List rounds up what’s on our to-do list for the month following King Charles’s Coronation this past weekend…

Coronation Exhibition at Westminster Abbey

Westminster Abbey is the nation’s Coronation Church and this new exhibition in the Chapter House will reveal the key elements of the royal ceremony which has taken place at the Abbey for nearly a thousand years.

Featuring historic illustrations and archive photography, this exhibition is for anyone who would like to find out what a coronation is and to understand its ceremonial, regalia and objects.

Until September 2023.

Book now

Coronation Collection by Fortnum & Mason

Introducing our Coronation Collection: an exclusive selection of extraordinary things to eat, drink and keep, created especially to mark this historic occasion.

The Coronation of Their Majesties King Charles III and Queen Camilla is a time for celebration, reflection and delicious exploration – and the stories we’ve collected for you to read and watch in our Coronation Library are sure to evoke those same feelings in abundance.

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The Stage at The Londoner

Experience Royal Treatment in Celebration of The King’s Coronation at a pop-up martini bar at The Londoner’s luxury bar, The Stage.

A variety of royal-worthy cocktails will be on offer, featuring a tribute to the late Queen Elizabeth II’s favourite drink. A specialty room package allows visitors from further afield to soak up the atmosphere and includes an exclusive royal walking tour, available from Thursday 20th April until Thursday 18th May.

Book now

Crown to Couture at Kensington Palace

Red-carpet couture and historic royal fashion will collide next spring in a fascinating new exhibition at Kensington Palace – the largest ever staged there. Entitled Crown to Couture, the installation will feature everything from a Met Gala gown worn by Lizzo to glittering regal dresses worn at 18th-century Georgian court.

The palace, itself famously a stage for historic royal fashion, will open up the doors to its beautiful state apartment rooms, in which visitors will find more than 200 objects on display, including a whole host of dazzling dresses and gilded gowns. The exhibition will follow everything from the preparation and styling required for certain events, as well as the ‘fashion rules’ that must be followed, to the final grand arrivals at both royal court and the red carpet. Ticket-holders will learn the lengths that stars and royals go to to get noticed, as well as the more subtle messages that clothing can deliver, and discover sources of design inspiration for designers and couturiers.

Featuring over 200 items from ball gowns to court suits and handbags to jewellery, this brand-new fashion exhibition for 2023 draws fascinating parallels between the world of today’s red carpet and the Georgian Royal Court in the 18th century.

Until October 2023.

Book now

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LMH Luxe List: April London Diary

From the latest fashion collaborations to experiential food workshops – our LMH Luxe List rounds up what’s on our to-do list for the month…

After Impressionism: Inventing Modern Art at The National Gallery

The National Gallery has opened an exhibition on the post-impressionist movement featuring art created between 1880 and 1914 – a pivotal time in history leading up to the First World War. The exhibition celebrates three giants of the era: Paul Cézanne, Vincent van Gogh, and Paul Gauguin.

You’ll also find over 100 works by artists including Klimt, Kokoschka, Matisse, Picasso Mondrian and Kandinsky. Tickets start from £24 until August 2023.

Book now

Experiential Food Studio at Fortnum & Mason

Fortnum & Mason has refurbished the third floor at its 181 Piccadilly address to create an experiential hub dedicated to food and drink, which will open to the public on 31 March 2023.

On a mission to showcase every corner of the culinary world, the purpose-built Food and Drink Studio will play host to customer workshops, live cooking demonstrations and experimentation.

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Sensory Sleep at Pan Pacific London

Luxury hotel Pan Pacific London has launched a new programme to ensure its guests get the best night’s rest.

Exclusively available in the hotel’s beautiful suites, the programme features a plethora of sleep-boosting amenities, beginning with a customisable bed and a range of additional services to enhance relaxation, from yoga and meditation to luxury bath products and specially curated dining options.

The Sensory Sleep Package will be available to book from 31 March to 31 December 2023.

Book now

The New Cartier Tank Américaine

Cartier is refreshing the Tank Américaine, one of its more modern takes on the Tank shape. The new-for-2023 Tank Américaine lineup includes 11 total watches across three sizes: mini, small, and large.

Cartier’s popularity over the past few years has been largely thanks to its small, thin dress watches, and now it’s updating the Tank Américaine to better fit this mold. To be sure, the new Américaine still carries the largest profile of the Tank collection, but everything’s been slimmed down and refined.

Discover the collection

Beyoncé x Balmain: Renaissance Couture

Balmain has collaborated with Beyoncé to create their first-ever couture collection. Inspired by Beyoncé’s international sensation RENAISSANCE, the collection features 16 iconic designs corresponding to the hit album’s track list.

Alongside these details are some exclusive edited notes from Rousteing on the shape and context of their collaborative connection.

Discover the collection

Raye Beauty Edition in Notting Hill

raye the store, a unique digital and physical space for food, drink and wellness brands, is opening a pop-up in Notting Hill this spring to showcase a hand-picked selection of emerging and coveted brands across skincare, body-care, haircare and wellness.

The pop-up will also feature a private workshop space where visitors can book hair consultations with Shedid & Parrish and mini facials with The Face Planner, as well as weekly complimentary services like panel discussions and brand talks until April 2023.

Explore

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Why Instagram Reels are an essential part of a strong marketing strategy

Instagram Reels are a great way to increase your engagement on the platform. They provide an opportunity to share short, dynamic content that can capture the attention of your followers and potentially attract new ones. The algorithm prioritises reels, therefore pushing your reel content to more users than it would still images or carousels. 

This leads to more awareness for your brand and what you are featuring in the video. If done correctly, you could also push people to your link in bio to make a purchase, sign up, or other desired call to action for your business.

Reels can also help you create more meaningful connections with your audience by allowing you to showcase your brand personality and humanise your brand all around. In this day and age, consumers want to be treated like human beings and individuals and not another sale to add to your business.

In order to meet this demand and create relationships and communities in the digital space, it is crucial to take advantage of the Instagram algorithm and reel content to succeed and connect with your audience.

Why should you post reels?

• Reels get 22% more interaction on Instagram than standard video postings in a carousel
• Reels have 2 billion Monthly Active Users
• 91% of Instagram Users watch Instagram Videos Every Week
• According to Meta, Instagram Reels ads can reach up to 675.3 million people
• Since the introduction of reels in 2020, the Instagram algorithm has continued to favour reels
• Data from Meta shows that approximately 200 millions users look at the explore page daily, making it an excellent tool for increasing engagement and expanding your reach.

[Source: Influencer Marketing Hub]

At LMH, we specialise in content and provide the tools to create storytelling content that can describe and visualise your service or product in an engaging and succinct way. Some of our recently produced reels below:

LMH Luxe List: March London Diary

From luxury home accessories to latest wellness and immunity workshops – our LMH Luxe List rounds up what’s on our to-do list for the month…

The Morgan Stanley Exhibition: Peter Doig at The Courtauld Gallery

The Morgan Stanley Exhibition: Peter Doig presents an exciting new chapter in the career of one of the most celebrated and important painters working today. It is the first exhibition by a contemporary artist to take place at The Courtauld since it reopened in November 2021 following its acclaimed redevelopment.

The exhibition is sponsored by Morgan Stanley. Supported by Kenneth C. Griffin and the Huo Family Foundation, with additional support from the Art Mentor Foundation Lucerne.

10 February – 29 May 2023

Book now

The ArtSpace Café, Claridge’s

Claridge’s has opened the doors to its first-ever café. The ArtSpace Café, which has its own dedicated entrance on Brook’s Mews, will be open daily for breakfast and lunch. 

With interiors by British designer John Pawson, the café features a patisserie counter, marble communal tables and entry down to Claridge’s ArtSpace — a vast gallery with rotating exhibitions, free for all to view.

Learn more

Immunity Herbal Workshop with herbalist and founder of Labtonica, Kitty McEntee

Join herbalist and founder of Lab Tonica, Kitty McEntee, for an evening of herbal exploration and remedy creation to help support the immune system. 

Spring is on its way and as the seasons change so too do our bodies; but we can help boost our vitality and immune system with seasonal plants and herbs. In this workshop you will get hands on with seasonal medicinal plants, learn how to identify them and create your own remedies. You will be guided through an immersive herbal workshop creating immune supporting herbal infusions, a healing throat spray and herbal tinctures to take away with you. And of course there will be a gorgeous Lab Tonica goodie bag.

Book now

The Success Myth by Emma Gannon

Emma Gannon has been a beacon of common sense for most millennials. Her next book, The Success Myth, unpicks the most commonly held myths about what it traditionally means to be successful, from money to happiness to ticking society’s ready-made boxes.

The Success Myth will give you the belief and tools to walk away from ‘having it all’. A manifesto to craft work (and life) on your own terms, it encourages you to be honest about what truly sparks your interests, and helps to uncover your individual path to a truly fulfilling life, whatever that may look like.

Pre-order now

Burberry A/W 23: Daniel Lee’s Debut Collection

Burberry’s new chief creative officer, Daniel Lee, has unveiled his first collection, which had a youthful energy with clear links to its heritage. Daniel is an award-winning designer and one of the most exciting British creative talents of his generation. From 2018 to 2021, Daniel served as Creative Director at Bottega Veneta, where he helped reinvigorate the Italian luxury brand. 

Lee’s debut was one of the most anticipated for the Autumn/Winter 2023 season, expected to usher in a new era for Burberry, remaking it in the aftermath of the Riccardo Tisci era.

Discover more

British Vogue x Snapchat Immersive Exhibition

Vogue x Snapchat: Redefining the Body, curated by Edward Enninful OBE, is a groundbreaking collaboration between Vogue and Snap Inc. that illustrates how augmented reality can advance the realm of physical fashion, amplifying and transforming clothing designs through innovative digital experiences. 

The exhibition debuted in June 2022 at the Centre d’art La Malmaison in Cannes, and opened for its second iteration in Central London on 18th February 2023, with an exclusive event at London Fashion Week.

(Until March 5)

Book tickets

Zodiac Boxes by LINLEY

LINLEY have launched Star Gazers, beautifully crafted Zodiac Boxes in Bolivar, Koto, and Birch veneer with a fine marquetry detail on the lid representing each of the Zodiac star signs.

The boxes have a Walnut lined internal base, engravable plaque and a hinged opening, and they make for an ideal keepsake box for all ages.

Discover the collection

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The Future of Luxury Marketing

What is a brand strategy?

 

“People do not buy goods and services. They buy relationships, stories and magic.”

– Seth Godin, Entrepreneur & Best-Selling Author

There are many definitions of a ‘brand’. Often, when people talk about a brand, they are thinking of the physical mark or logo imprinted on something to identify the business that manufactured it. But a brand is also an emotional experience, strengthened or weakened through every interaction with that business; it is what people think, feel, and say about a business. With our purpose being to create meaningful connections between premium brands and high-net-worth audiences, we always start our client partnerships with a brand strategy.

Shaping Success

A brand strategy is a plan for the systematic development of a brand in alignment with a business strategy. A brand strategy helps our clients understand who they are and acts as a blueprint to help us express:

• What a brand stands for (purpose, vision, mission, values)
• What a brand does (tagline and value proposition) 
• How a brand looks and feels (personality, voice, experience)

With a unified brand, everything from a client’s content, to its culture, to its core business is influenced. Indeed, when a company doesn’t know who it is, why it exists, what it believes in, or what it is trying to achieve, that company’s business suffers. 

Guiding Decisions 

Without a brand strategy a company makes business decisions that do not reflect the foundations of its reason for being, and hope that whatever marketing they do will work. Without a brand strategy, often a company’s teams can become fractured by disunity, confusion, and conflict, making it hard for employees to feel engaged and interested. When a company does not have cohesive brand messaging, marketing content tends to be inconsistent at best, and contradictory at worst. Ultimately this means a company can not carve out a discernible place in the market.

Future Fit Marketing

Central to a brand strategy is the brand vision and the brand mission. A brand vision is a future objective, a future state a client is ultimately working towards some day in the future. 

From an evaluation of stakeholder thoughts, company assets and market position, the brand visions we develop for clients help us create a differentiated visual identity and marketing campaign that will resonate with their customers; as well as energise and inspire everyone inside their company. Our brand visions contain unique adjectives and verbs that reflect a company’s world view, and this shapes the look and feel of a brand. 

For example, if a company’s vision communicates that it sees the world as a project and aims to make the world humane and democratic, then the brand identity will portray a personality that is about stability and control to provide structure to the world; and togetherness and belonging to be a connective force for good. If however a company sees the world as a problem with which it can and must cope through making a living and pleasing those who control its future (i.e. shareholders), then the brand identity will portray service and interdependence, safety and mastery.

Reflecting Reality

While a brand’s identity reflects a company’s future state and intention, it must also reflect the actual steps a company takes to move forward. 

A brand mission is present tense, why a company does what it does and who benefits from this work every day. The brand missions we develop for clients ensure we create visual identities and marketing campaigns that provide clarity and unity inside and outside a business, and drive a team forward to a clear destination. Indeed, a brand mission determines the way a company behaves and what it believes, and therefore when we translate this into marketing campaigns that align all touch points with our client’s company, cultivate relationships and ease communication.

For example, a client’s mission might be incremental in nature, which means it must exploit what works, focus on organic growth and appeal with existing customers. Our marketing campaign would therefore demonstrate existing ideas, ways and means a company uses, and serve to meet the needs of customers. Indeed, this type of content will be conservative and safe in tone and subject matter.

However, a client’s mission might be more radical in nature, which means it is keen to explore the new, explore inorganic growth and fascinate existing and new customers. Our marketing campaign would therefore celebrate the creation, discovery and acceleration of completely new ideas, ways and means, and serve to uncover unspoken demands customers might have. This type of content will be more progressive and expressive in tone and subject matter.

Adapting to Change 

Successful companies keep an eye on the market to assess whether it is the right time for a refresh or reinvention of a brand identity and marketing campaign. Marketplaces are increasingly turbulent and transformative, and that means brands need to be resilient, open minded and prepared for what happens next. A modern brand needs to inject emerging growth drivers like connectivity, sustainability, trust, simplicity, creativity, and digital into its vision and mission, and identity if it wants to stay relevant and meaningful.

Indeed, things change, and we find clients are adaptive if we give them a good enough reason to relook at how they engage audiences and possibly refresh their brand identity and marketing campaign. It’s important to embrace change and stay ahead in the transformative times we live in.

If you are nervous of a rebrand, evaluate the opportunity and risk of not staying relevant, meaningful and connected to the changing marketplace. Determine what precisely needs refreshing and redirecting (logo? name? look and feel? vision and mission?) and ask yourself if your brand currently sells a differentiated relationship with audiences, with a clear, compelling story, and full of magic that only your company can conjure.

Get in touch with our strategy and brand communications team to talk about your branding and marketing strategy by emailing hello@luxurymarketinghouse.com.