The UK hotel market has demonstrated remarkable resilience and growth in 2024, with luxury offerings expanding and major portfolio transactions making a strong return. According to Savills, total hotel investment for the year is forecasted to reach £5.8 billion, signaling a return to pre-pandemic activity levels last seen in 2019.

London remains the focal point of this resurgence, with investment volumes soaring by 91% year-on-year, underscoring renewed confidence in the sector. As we look ahead to 2025, several key trends are set to shape the market, from cross-border investment to the continued expansion of alternative hospitality sub-sectors.

Cross-Border Investment Rebounds

International investors are once again turning their attention to the UK hospitality sector. Savills highlights that cross-border buyers accounted for 20% of global commercial real estate transactions in the past year, with European investment levels exceeding 40%. While this remains below the mid-2010s peak of nearly 30%, it reflects the ongoing demand for prime UK assets.

Hotels continue to offer strong relative value and resilience, making them attractive for institutional and private equity investors. Trophy assets and larger portfolios remain particularly appealing to overseas buyers, with long-term value creation opportunities in a maturing market. As risk appetite grows, the sector is expected to see further international capital inflows.

M&A Momentum: Bigger is Better

Mergers and acquisitions within the hospitality industry surged in 2024, a trend set to continue into 2025. This renewed activity is driven by increased liquidity in the debt market, with lenders returning after a period of caution. While capital restrictions persist in isolated cases, non-bank lenders have been quick to capitalize on elevated interest rates and attractive yields.

Several high-profile transactions illustrate the sector’s growing appetite for scale:

• Stepstone and Proprium’s acquisition of the A&O platform
• Edwardian Hotels’ sale to Starwood Capital
• KKR’s £900 million purchase of a Marriott portfolio
• Proprium’s €1.25 billion exit from Motel One

With large assets like Easy Hotels currently on the market for €425 million, industry consolidation is expected to accelerate further. The outlook suggests that scale will continue to be a defining factor in shaping the competitive landscape.

The Rise of Serviced Apartments & Alternative Concepts

One of the fastest-growing sub-sectors in hospitality is serviced apartments and aparthotels, which are proving highly attractive to both investors and travellers. London is on track to become Europe’s largest serviced apartment market by 2028, with a 21% increase in supply projected.

Investor confidence in this space is reflected in Ando Living’s recent acquisition of City Apartments, along with other high-profile deals in key gateway cities. As international arrivals continue to rise, undersupplied markets are set to benefit from strong demand and robust returns.

Office-to-Hotel Conversions: A Growing Trend

Another major shift in the sector is the increasing number of office-to-hotel conversions. Over £400 million worth of office buildings have been repurposed into hotels in 2024 alone, with the trend showing no signs of slowing.

London’s flexible planning policies, particularly in the City of London, have played a key role in encouraging these conversions. A prime example is 68 Lombard Street, a former office building that drew a range of proposals, including serviced apartments, boutique lifestyle hotels, and micro-room concepts. This adaptive reuse model, commonly seen in the US, is helping to revitalize urban spaces while addressing the growing demand for hospitality offerings.

Looking Ahead: A Dynamic and Evolving Market

The UK hotel market enters 2025 with strong fundamentals and sustained international appeal. However, margin protection will be key, particularly in light of evolving economic conditions and operational cost pressures. Hoteliers will need to balance service offerings and staffing models carefully to optimize profitability.

With cross-border investment on the rise, consolidation gaining momentum, and alternative hospitality models flourishing, the sector remains dynamic and full of opportunity. As Savills notes, the ability to adapt to shifting market trends will be crucial in ensuring long-term success in this evolving landscape.

Sources: Savills, 2025

The global luxury market is set to grow at a slower pace, with annual expansion of 2-4 percent between 2025 and 2027. Leather goods and jewellery are expected to lead growth at 4-6 percent annually, while top-spending clients will drive up to 80 percent of market expansion.

After an exceptional period of value creation from 2019 to 2023 – fuelled by soaring demand and strategic price increases – luxury brands are now facing a slowdown. Economic headwinds, particularly in China, and a shifting consumer landscape have created new challenges. Younger clients seek fresh engagement without alienating older buyers and experiential luxury is competing with traditional goods for consumer spending.

However, luxury’s struggles are not purely external. Overexposure and rapid expansion have diluted the industry’s core values of exclusivity, craftsmanship and creativity. Price hikes were not matched by sufficient product innovation, weakening brand desirability. As a result, growth will be more moderate in the coming years, with sector recovery expected by late 2025 or 2026. While emerging markets such as India and the Middle East present opportunities, China and Europe will see single-digit growth and the US remains a relatively strong market.

To navigate this transformation, luxury leaders must take a long-term view rather than relying on short-term fixes. Here are five strategic imperatives for the industry:

North America remains the dominant hub for high-net-worth individuals, seeing a 5.2% rise in HNWIs, reinforcing its leadership position.

1. Conduct a Strategic Reset

• Refocus on core values and high-priority clients to strengthen brand differentiation.
• Leverage synergies within large groups to drive efficiency and growth.

2. Restore Product Excellence

• Invest in iconic, high-quality designs that reinforce brand prestige.
• Strengthen supply chain stability to uphold craftsmanship and exclusivity.

3. Rethink Customer Engagement

• Offer exclusive, meaningful experiences beyond just products.
• Use AI and data to enhance personalisation and client relationships.

4. Bridge the Talent Gap

• Attract and retain top talent across all business functions, not just creative roles.
• Evolve corporate culture and professionalise key operations such as digital, data, and supply chain management.

5. Futureproof the Portfolio

• Assess market opportunities in adjacent categories like hospitality and travel.
• Pursue strategic acquisitions to enhance resilience in a consolidating industry.

The luxury sector is at a turning point. Brands that prioritise craftsmanship, innovation and strategic investments will maintain long-term relevance. Those that fail to evolve risk losing market share and consumer trust for years to come.

Sources: The Business of Fashion

Understanding the Evolution of Global Wealth

In an era where affluence is evolving at an unprecedented pace, understanding the shifting dynamics of global wealth is crucial for luxury brands and businesses. The Knight Frank Wealth Report 2025 offers a deep dive into the behaviours, investments and aspirations of the world’s most affluent individuals – insights that will define the future of luxury.

From the growing influence of next-generation wealth to the enduring power of property and the rise of new wealth hubs, this year’s report uncovers the key forces driving high-net-worth and ultra-high-net-worth individuals. For luxury leaders, these insights provide a roadmap to refine strategies, engage the world’s most discerning clients and stay ahead in an increasingly competitive and conscious luxury landscape.

Global Wealth Expansion: The Rising Number of HNWIs & UHNWIs

HNWIs Surge by 4.4% in 2024

In 2024, the number of individuals with net assets exceeding US$10 million increased by 4.4%, bringing the global total to over 2.3 million people.

North America Leads Global Wealth Growth

North America remains the dominant hub for high-net-worth individuals, seeing a 5.2% rise in HNWIs, reinforcing its leadership position.

U.S. Wealth Dominance: Home to 40% of the World’s Millionaires

The United States continues to lead in wealth accumulation, housing nearly 40% of individuals with net worths of $10 million or more.

• This equates to approximately 905,413 HNWIs, underscoring the country’s significant influence in global wealth distribution.
• The U.S. luxury market remains a key focal point for brands, as affluent Americans continue to invest in property, art and sustainable luxury experiences.

Emerging Markets: Africa’s Future Wealth Potential

While the U.S. leads in wealth growth, Africa is emerging as a future wealth hub. The continent’s young population, natural resources and foreign investments position it for substantial economic expansion.

• Wealth growth in Africa is expected to accelerate over the next decade.
• Luxury brands should monitor investment shifts and rising affluence in key African markets.

Property: A Core Investment for Ultra-Wealthy Individuals

40% of UHNWIs Prioritise Property Investments

Property remains a cornerstone investment for UHNWIs, with 40% viewing property as a long-term asset.

London’s Appeal in 2025

Despite price adjustments in recent years, cities like London continue to attract wealthy investors, offering more value than in previous years.

Next-Generation Wealth: The Shift in Luxury Spending

Younger Affluent Consumers Drive Change

The report highlights the growing influence of younger wealthy individuals on luxury markets.

Key Trends Among Next-Gen Wealth Holders:

Experiential luxury – Travel, wellness and exclusive events are gaining traction over traditional status symbols.

Sustainable investments – Ethical luxury and ESG-focused portfolios are top priorities.

Digital assets – Cryptocurrency, blockchain and NFTs are reshaping asset allocation.

Final Thoughts: What This Means for the Future of Luxury

These insights emphasise the evolving landscape of global wealth and luxury investment. As the world’s affluent individuals reshape their investment strategies, spending habits and values, luxury brands must adapt and innovate to stay relevant.

For those in the luxury industry, understanding these shifts is crucial for tailoring marketing strategies and engaging with HNWIs and UHNWIs effectively.

Explore the full report for deeper insights into the future of luxury investment.

Sources: Knight Frank Wealth Report 2025, SECNewgate, Business Insider

From new pop-up stores to great exhibitions – our LMH Luxe List rounds up what’s on our to-do list in London for the month of March…

The Event: Palm Beach International Boat Show 

Set along the glistening waterfront of downtown West Palm Beach, this premier event returns from the 19-23 March and features over 1,000 breathtaking vessels, including 200+ superyachts and megayachts exceeding 150 feet. New this year, is an exclusive preview day on March 19 granting industry insiders and serious buyers first access to the world’s most coveted yachts. Indulge in the Windward VIP Experience with champagne, gourmet cuisine and private lounges. Explore the Superyacht Show at Palm Harbour and witness cutting-edge water toys in Aquazone. Whether you’re seeking your next yacht, the latest in marine technology, or simply a taste of the Palm Beach yachting lifestyle, this is the event of the season.

19-23 March, 101 South Flagler Drive, West Palm Beach 33401

The Exhibition: The Rise of Painting at The National Gallery 

Step back to the dawn of the Italian Renaissance at the National Gallery’s exclusive exhibition, Siena: The Rise of Painting, 1300–1350 running from 8 March-22 June 2025. This captivating show delves into the creative energy of Siena at the beginning of the 14th century, a pivotal moment in Western art. Experience the brilliance of artists like Duccio di Buoninsegna, Simone Martini and the Lorenzetti brothers, whose masterpieces, such as Duccio’s ‘Maestà’ and Martini’s Orsini Polyptych redefined European painting. The exhibition features gilded glass, illuminated manuscripts, ivory Madonnas, silks, rugs and gold. Celebrating the National Gallery’s 200th anniversary, this rare collection offers a breathtaking journey into the heart of Renaissance creativity.

8 March – 22 June 2025, The National Gallery

The Restaurant: Nina

Looking for the perfect way to celebrate Mother’s Day? Treat your mum to an unforgettable dining experience at Nina, the newest Italian gem in Marylebone, set to open on 15 March 2025, just in time for a special Mother’s Day meal. Brought to you by the team behind Pachamama, Nina offers a refined yet welcoming atmosphere, where you and your mum can indulge in buttery focaccia, fresh crudos and rich sharing pastas, all paired with an exceptional all-Italian wine list. With a refined yet welcoming atmosphere, Nina promises to redefine Mediterranean dining in the heart of Marylebone.

Opening: 15 March 2025, 18 Thayer St, London W1U 3JY

The Pop-Up: Winter Sculpture Park

Discover the Winter Sculpture Park 2025 pop-up, London’s largest free sculpture park, open from 1 March to 22 April at the former Thamesview Golf Centre. Wander through a stunning collection of over 30 contemporary pieces by renowned artists, set in a breathtaking natural landscape. Enjoy immersive artworks by Mariusz Wolny, Liam Scully and Marcus Orlandi, all beautifully integrated into the park’s serene environment. 

1 March – 22 April, Former Thamesmead Golf Course, SE28 8QS

The Collection: Louis Vuitton x Murakami Chapter 2: Cherry Blossoms

Louis Vuitton’s Spring 2025 Chapter Two collection, in collaboration with Takashi Murakami, elevates the cherry blossom motif into a symbol of refined elegance. Featuring over 40 luxury pieces, from Murakami’s floral-adorned bags and accessories to silk Carrés and sneakers, this collection oozes sophistication. Zendaya graces the campaign, encapsulating the effortless chic of the collection. The launch begins online on March 14, followed by a global release on March 21.

Launching 14 March 2025

Blending Tradition and Technology to Future-Proof Luxury Brands

Luxury brands have long relied on exclusivity, reputation and word-of-mouth to drive sales and maintain their elite status. The power of personal recommendations, high-profile networking and PR remains undeniable in the industry. However, as the landscape of luxury evolves and a new generation of affluent consumers emerges, digital strategy can no longer be overlooked. The reluctance of many luxury brands to fully embrace digital platforms, SEO and online advertising risks alienating an increasingly important audience – one that is digitally native, highly engaged and expects a seamless experience both online and offline.

The Shift in Luxury Consumer Behaviour

The next generation of luxury consumers, from Millennials to Gen Z and even Gen Alpha, are redefining how they interact with brands. Unlike their predecessors, who may have relied on personal relationships and in-person experiences, these consumers are immersed in the digital world. They research brands online, engage with content on social media, read reviews and expect high-end experiences to be reflected across all digital touchpoints.

According to recent studies, over 70% of luxury purchases are influenced by digital interactions, whether through brand websites, social media, or online reviews (Bain & Company). Similarly, a McKinsey & Company report highlights that nearly 80% of luxury sales are “digitally influenced,” meaning consumers engage with one or more digital touchpoints during their shopping journey. These findings underscore the significant impact of digital channels on consumer behaviour in the luxury market.

Moreover, while Baby Boomers still hold a significant portion of global wealth, Millennials and Gen Z are becoming increasingly influential. Millennials currently own around 9.4% of total U.S. wealth, a figure that is rapidly growing (Statista). Additionally, the “Great Wealth Transfer” is projected to shift approximately $27 trillion to Millennials and $11 trillion to Gen Z over the coming decades (Merrill Lynch). This emerging wealth reinforces the importance of digital engagement, as these generations are far more likely to interact with luxury brands online before making purchasing decisions.

Why Luxury Brands Hesitate

Many luxury brands remain hesitant to fully invest in digital marketing due to fears of diluting their exclusivity. The belief that social media and digital advertising make a brand too ‘accessible’ or ‘mainstream’ is a concern that persists across the industry. Additionally, luxury businesses often feel that SEO, PPC and website optimisation are unnecessary when they already rely on strong networks and high-value clientele.

However, this approach overlooks a critical factor: luxury today is about experience, storytelling and engagement. Digital platforms provide an opportunity to extend the brand narrative, showcase craftsmanship and engage consumers in a way that traditional advertising simply cannot.

A Modern Approach: The Integrated Marketing Mix

A successful luxury marketing strategy is not about replacing traditional methods – it’s about integration. A well-balanced approach combines the power of word-of-mouth and referrals with digital tools to create a seamless, omnichannel experience that meets the expectations of today’s luxury buyers. Here’s how luxury brands can embrace digital while maintaining their exclusivity:

• Optimised Websites: A luxury brand’s website should reflect its identity – beautifully designed, intuitive and optimised for search engines. High-end consumers expect an effortless online experience that aligns with the sophistication of the brand.
• SEO & Content Strategy: Visibility is key. Even ultra-luxury brands need to ensure they appear in search results when potential clients are looking for products, services or industry insights.
• Social Media & Storytelling: Platforms like Instagram, Pinterest, LinkedIn and even TikTok offer opportunities to create highly curated, brand-aligned content that reinforces exclusivity while engaging a digital audience.
• Google Advertising & Retargeting: Luxury brands can run highly targeted campaigns that reach the right audience without compromising prestige, ensuring they remain top of mind for potential clients.
• PR & Influencer Marketing: Digital PR strategies and collaborations with carefully selected influencers can elevate brand awareness while preserving authenticity.
• Data-Driven Insights: Leveraging analytics ensures brands make informed decisions about where to invest their marketing efforts, allowing for a highly personalised approach.

The Future of Luxury Marketing

Luxury brands that successfully blend tradition with innovation will be the ones that thrive in the years to come. By maintaining the heritage and exclusivity that define them while embracing digital transformation, brands can ensure they remain relevant to both existing and future high-net-worth consumers.

An integrated marketing mix isn’t about choosing one approach over another; it’s about harmonising all touchpoints to create a holistic luxury experience. In a world where digital is no longer an afterthought but an expectation, luxury brands must rethink their reluctance and step confidently into the digital space – without losing their essence.

From new pop-up stores to great exhibitions – our LMH Luxe List rounds up what’s on our to-do list in London for the month of February…

The Event: The Dubai International Boat Show 

Set sail for luxury at the Dubai International Boat Show, the Middle East’s premier yachting event. Now in its 31st edition, this year’s event brings over 200 stunning vessels on display, including world-class superyachts. Explore cutting-edge marine tech, ultra-luxe lifestyle products and adrenaline-fueled water sports. The event also offers exclusive yacht tours and high-profile networking events, offering a glimpse into the elite world of yacht ownership. 

19 – 23 February, Dubai Harbour, Dubai, U.A.E

The Exhibition: Flowers – Flora in Contemporary Art & Culture 

Step into a world where nature meets creativity at The Flowers – Flora in Contemporary Art & Culture exhibition at Saatchi Gallery. This vibrant display dives deep into the timeless allure of flowers, showcasing their profound influence across art, fashion, science and design. With over 500 captivating artworks and objects spread across nine sections, this exhibition includes everything from large-scale installations to photography to fashion pieces and archival treasures. Notable highlights include Rebecca Louise Law’s awe-inspiring 100,000 dried flower installation and an immersive interactive digital projection by Miguel Chevalier. 

12 February – 5 May 2025, Saatchi Gallery, Duke of York’s HQ, King’s Rd, London SW3 4RY

The Restaurant: : La Môme

For those who joined us at The Circle Monaco lunch last year, the name La Môme will no doubt ring a bell. This iconic Southern French gem, beloved by Cannes and Monaco’s elite, is now ready to make its debut in London. Opening its first UK location at the prestigious Berkeley Hotel in Knightsbridge, founded by brothers Ugo and Antoine Lecorché, La Môme has earned its reputation for Mediterranean cuisine. The London location promises to capture that same magic, with signature dishes like lobster rolls, lavish crudo platters and a selection of fresh fish options. Prepare to indulge in an experience where high-end dining meets Mediterranean charm in the heart of London.

Opening: 7 February 2025, Wilton Pl, London SW1X 7RL

The Pop-Up: House of Bandits

Sarabande Foundation, the charity founded by the late Lee Alexander McQueen, continues its mission to make art accessible to all with the launch of the House of Bandits at Selfridges London. This innovative pop-up store features art, fashion and culture. Included will be a curated collection of art, fashion, jewellery, sculpture and home accessories, alongside live artist demonstrations and interactive workshops. 

20 January – 23 March 2025, Lower Ground Floor, Selfridges London

The Collection: Camilla x The White Lotus

The HBO series The White Lotus has partnered with Australian fashion brand Camilla for a vibrant new capsule collection that brings the show’s distinctive style to life. Known for its beachy aesthetic, Camilla’s designs have been featured in the show’s first two seasons, worn by characters like Jennifer Coolidge’s Tanya McQuoid. This exclusive collection includes V-neck jersey dresses, flowy kaftans, halter-neck swimsuits and boho-chic scarves. Each piece highlights one of three exclusive prints inspired by the show’s iconic locations: “Welcome to the White Lotus” (Hawaii), “Venus on a Vespa” (Sicily) and “Where’s My Welcome Drink?” (Thailand). Whether you’re lounging by the pool or strolling through the streets of your favourite destination, this collection brings the world of The White Lotus straight into your wardrobe.

Launching 18 February 2025

From new pop-up stores to great exhibitions – our LMH Luxe List rounds up what’s on our to-do list in London for the month of December…

The Event: Art Basel 

Art Basel is an esteemed art fair held annually in Miami Beach, Florida, renowned for showcasing a diverse range of modern and contemporary artworks from leading international galleries. The event features over 280 galleries from 36 countries and highlights work across different mediums, including painting, sculpture, photography, and digital media. The event fosters connections among artists, collectors, curators, and institutions, creating an unmissable experience for the global art community. 

4-8 December, Miami Beach Florida

The Exhibition: Michelangelo, Leonardo, Raphael 

Hosted at the Royal Academy of Arts in London, the exhibition, Michelangelo, Leonardo, Raphael is brought to life. The exhibition explores the artistic rivalry and mutual influence among these three Italian Renaissance masters. Pieces on display include iconic works such as Michelangelo’s Taddei Tondo, Leonardo da Vinci’s Burlington House Cartoon, and Raphael’s Bridgewater Madonna. Visitors can expect an unprecedented collection of drawings, sculptures, and paintings that celebrate their enduring legacies in art history. 

9 November – 16 February, Piccadilly

The Restaurant: Toum, Mayfair

Toum is an exciting new culinary destination set to elevate London’s Mayfair dining scene with its modern take on authentic Lebanese cuisine. At the heart of the menu, is a signature rotisserie chicken, paired with a traditional Lebanese garlic sauce that highlights the flavours of the region. Adding to Toum’s allure is Encore, a stylish, low-lit listening bar tucked away in the basement, where celebrated Lebanese mixologist Jad Ballout crafts innovative cocktails in an intimate atmosphere, make Toum a standout addition to Mayfair. 

Opening: 28 November 2024

The Pop-Up: Sky Diamonds

Just in time for the festive season, Sky Diamonds unveils its elegant pop-up store in the heart of London, showcasing their ‘Gift Bigger’ collection this Christmas. The store offers a stunning selection of studs, pendants and signet rings, perfect for meaningful gifts this holiday season. The space itself is a reflection of the brand’s refined, modern aesthetic, featuring clean Cittrall-style windows, mid-century interiors and vintage furnishings. Experience timeless elegance reimagined this Christmas with Sky Diamonds.

16 November – 2 Denman Place, Ham Yard, London W1D 7HD

The Collection: Barbour x Ganni

The latest collaboration between Barbour and renowned brand Ganni introduces a curated nine-piece collection that redefines countryside chic. Anchored by iconic pieces like a belted trench and a sleek anorak, the collection showcases bold tartan accents and modern functionality, seamlessly blending British heritage with Scandinavian style.

Available Now

From new pop-up stores to great exhibitions – our LMH Luxe List rounds up what’s on our to-do list in London for the month of November…

The Event: Melbourne Cup Carnival

The Melbourne Cup Carnival, a hallmark of Australian culture and horse racing, returns this November to the prestigious Flemington Racecourse. The Melbourne Cup, renowned as “the race that stops a nation,” will headline a week filled with competitions, including the Victoria Derby and the Oaks. Attendees can expect an elevated atmosphere with beautifully designed spaces that celebrate the thrill of racing and high fashion. With exclusive events and curated experiences, the carnival invites guests to immerse themselves in a luxurious celebration of sport and style, creating an unforgettable experience.

2-9 November 2024, Flemington Racecourse, Melbourne

The Exhibition: Marilyn: The Icon and the Legend 

The exhibition at Marilyn London Bridge, titled “Marilyn: The Icon and the Legend,” pays tribute to the enduring legacy of Marilyn Monroe, one of pop culture’s most iconic figures. Step inside to explore her captivating life through a stunning array of photographs, memorabilia, and artistic interpretations that bring her story to life. This immersive experience highlights her rise to stardom, iconic film roles, and the complexities of her personal journey, revealing the multifaceted persona that continues to inspire audiences worldwide.

1st November – 23rd February, Arches London Bridge

The Restaurant: Amélie, Belgravia

Nestled in the heart of the city, Amélie reimagines classic French cuisine, celebrating rich flavours and culinary traditions of France. Guests can look forward to ingredients sourced from the finest local French producers, beautifully presented dishes, expertly crafted cocktails, and an inviting ambiance that creates a luxurious escape, immersing you in the allure of French glamour. Amélie promises a dining experience where every detail is designed to delight.

Opening: 6 November 2024

The Pop-Up: House of Byro and By Rotation

The House of ByRo in Mayfair is the first physical location for By Rotation, the pioneering fashion rental platform. The pop-up space offers members the opportunity to rent luxury designer garments and accessories in a stylish, social setting, making it easy to find the ideal outfit this festive season. Members can also engage in curated workshops and unique experiences that elevate their fashion journey, making it the perfect destination to find all your attire for your upcoming holiday events. Together, By Rotation and The House of Byro redefine luxury, promoting an elegant and eco-conscious approach to dressing.

25th October – 31st December, 31 Brook Street, Mayfair

The Collection: Bentley x Supriya Lele

The collaboration between Bentley and acclaimed designer Supriya Lele unveils a special edition of the Bentley Bentayga SUV. Distinguished by its exclusive “Nila Blue” colour, which honours Lele’s rich cultural heritage, this partnership seamlessly elevates the brand’s allure in the realm of high-end automotives.

Available Now

From new pop-up stores to great exhibitions – our LMH Luxe List rounds up what’s on our to-do list in London for the month of October…

The Event: Frieze London

Frieze London and Frieze Masters, two of the world’s most prestigious art fairs, return to The Regent’s Park this October. This year, both fairs are set to redefine the art world with innovative programming and redesigned spaces. Frieze London features a groundbreaking new floorplan by A Studio Between, creating a more immersive and dynamic experience for visitors. Curated sections like Artist-to-Artist and Smoke offer a diverse range of contemporary art. Frieze Masters, meanwhile, takes an artist-centric approach with an expanded Studio section and a refined floorplan designed to foster connections between objects and works from different times and places.

9 – 13 October 2024, Regent’s Park, London

The Exhibition: Tracey Emin – I Followed You to the End

Tracey Emin, one of Britain’s most celebrated contemporary artists, presents a major solo exhibition at White Cube Bermondsey. “I Followed You to the End” delves deep into Emin’s personal journey, exploring themes of grief, trauma, and vulnerability. The exhibition features a powerful mix of paintings, sculptures, and neon installations, offering a raw and intimate glimpse into the artist’s psyche.

19th September to 10th November, White Cube Bermondsey

The Restaurant: Fonda, Mayfair

Fonda, the latest venture from Santiago Lastra, the mastermind behind the acclaimed Kol, is set to become a culinary sensation. Located in the heart of London, Fonda offers a contemporary Mexican dining experience that celebrates the rich flavors and traditions of Mexican cuisine. Expect innovative dishes inspired by Lastra’s childhood memories, expertly crafted cocktails, and a vibrant atmosphere.

Opening: 3 October 2024

The Pop-Up: Tiffany & Co Windows of Wonder

Tiffany & Co. unveils its immersive window installations at Selfridges, transforming the iconic department store into a magical wonderland. The “Windows of Wonder” showcase the House’s long-standing love for art, design, and exquisite craftsmanship. From September 26th to October 20th, visitors can explore a curated selection of works by notable British artists and admire the stunning window displays inspired by The Tiffany Archives.

26th September – October 20th, Selfridges London

The Collection: Pilati x Zara

Fashion enthusiasts are eagerly awaiting the launch of the highly anticipated Pilato x Zara collaboration. Stefano Pilato, the former creative director of Yves Saint Laurent, brings his signature style to Zara with a collection that is both bold and sophisticated. Expect to find dramatic oversized suiting, sultry deep V-neck dresses, and Pilato’s signature YSL touches, all at accessible Zara prices.

Launches October 3rd

Luxury Living in September: The LMH Edit

From new pop-up stores to great exhibitions – our LMH Luxe List rounds up what’s on our to-do list in London for the month of August…

The Event: Monaco Yacht Show

The Monaco Yacht Show, a premier event in the yachting world, returns to the glamorous Principality in September. This annual gathering showcases the latest innovations, trends, and stunning vessels from leading shipyards and designers. From sleek superyachts to cutting-edge tenders, the show offers an unparalleled opportunity to immerse yourself in the world of luxury maritime.

This year’s Monaco Yacht Show is set to be even more exceptional, with over 120 superyachts on display. From sleek and sophisticated vessels to cutting-edge innovations in marine technology, the show offers an unparalleled opportunity to experience the pinnacle of luxury yachting.

From 25th 28th September.

The Exhibition: Yayoi Kusama at Victoria Miro

Victoria Miro Gallery is set to unveil Yayoi Kusama’s fourteenth solo exhibition, marking a quarter-century of collaboration. The centrepiece is a new Infinity Mirror Room, a hallmark of Kusama’s practice. New paintings titled “EVERY DAY I PRAY FOR LOVE” and sculptures will also be on display.

Kusama’s work continues to captivate audiences worldwide with its immersive experiences, intricate patterns, and bold colours. This exhibition promises to be another unforgettable journey into the kaleidoscope of her imagination.

This exhibition marks 26 years since Kusama’s first solo presentation with Victoria Miro in 1998.

Tickets will be released on Monday 2 September 2024. Entry is free and booking is essential.

The Restaurant: Sael, St James’s Market

Get ready for a celebration of all things British at Sael, the latest concept from Michelin-starred chef Jason Atherton. Located in the heart of St James’s Market, Sael champions local produce and craftsmanship, showcasing the best of the British Isles on both the plate and in its design.

Led by Chef Dale Bainbridge, a longtime collaborator of Atherton’s, the restaurant promises an exciting journey through British flavours. Reservations are now open for this exciting new addition to the London dining scene.

1 Carlton Street, St James’s Market. Reservations are now open.

The Pop-Up: Energy by Longchamp

Longchamp is bringing its latest experiential event, “The Pop-Up: Energy by Longchamp,” to seven major cities across Europe and Asia, including London and Seoul, starting in September 2024. This immersive series will feature dynamic installations and events designed to help participants discover their energy, appealing to both loyal fans and new audiences.

For the first time in the UK, Longchamp will host a three-day experience in London from September 5th to 7th, featuring workshops led by influential female leaders. Attendees can explore a curated selection of ready-to-wear pieces and accessories from the Fall-Winter 2024 collection, including the new Le Roseau bag in the signature Pantone 267C green.

All workshops and general admission are free of charge, and the experience will be open daily between 10am – 7pm, from the 5 – 7 September. Please note on the 5th it will close at 5pm.

The Collection: Piaget Polo Skeleton Ceramic

Piaget has introduced ceramic to its Polo Skeleton collection for the first time, unveiling the new Piaget Polo Skeleton Ceramic at Watches & Wonders Shanghai. This innovative timepiece, developed over three years, showcases the brand’s technical mastery. It features an ultra-thin design with a thickness of just 7.5mm, only 1mm more than its steel and gold versions.

Housed in a titanium case with black DLC treatment, the watch offers a sleek, tone-on-tone design with a dark ceramic finish and blue accents on the open-worked dial. Powered by Piaget’s in-house 1200S1 ultra-thin self-winding movement, the watch is completed with a black rubber strap. Priced at £36,700, it is available for inquiry through Piaget’s website.