In a city where luxury hotels reign supreme, it’s no surprise that London’s hotel bars are just as iconic as their accommodations. These hidden gems offer more than just a place to unwind—they’re a journey into the heart of sophistication and creativity.

The Red Room at The Connaught, Mayfair

We absolutely love that The Red Room feels like a secret haven tucked away in the heart of Mayfair.  Stepping inside is like entering a world apart. As art enthusiasts, we were blown away by the collection of captivating artworks by female artists – it adds a whole new layer to the experience compared to traditional hotel bars.

The bar’s name pays homage to the crimson-hued artworks adorning its walls, including notable pieces by acclaimed artist Louise Bourgeois. In this fusion of art and libations, the Red Room at Connaught invites guests to embark on a journey of discovery and indulgence, offering an experience that is as unique as it is unforgettable.

Our drink recommendation is Sunset: an interesting combination of Campari, Mezcal and Grapefruit.

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Scarfes Bar at Rosewood, Holborn 

Scarfes Bar at Rosewood London oozes sophistication. Imagine a crackling fire, live jazz, and Gerald Scarfe’s iconic art – a perfect escape from the city.

Their mixologists are masters, and we loved the SCANDAL SYMBOL: a playful mix of tequila, Aperol, and passion fruit, topped with champagne. Impeccable service seals the deal – a must for a luxurious (but comfy!) night out.

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Side Hustle Bar at NoMad, Covent Garden

Side Hustle Bar in Covent Garden is a New York-inspired escape within the NoMad Hotel. Trendy vibes and creative cocktails make it a perfect hangout with friends.

This recently 50 Best Bars-recognised spot delivers with friendly service, inspired Mexican drinks (we’re eyeing the margaritas!), and stylish digs in a former police station. Unleash your inner Londoner and unwind in this relaxed, lively gem. Perfect for post-dinner drinks after NoMad’s culinary delights! 

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Dukes Bar at Dukes Hotel, St James

Ever dreamt of being a spy? Look no further than Dukes Bar in St. James’s. This discreet gem is dripping with history and sophistication. Ian Fleming himself was a regular, and the bar even claims to have inspired the iconic “shaken, not stirred” line.

Expect impeccable service and legendary martinis, prepared tableside on a special trolley for a touch of theatricality.  Dukes Bar offers an unparalleled drinking experience, steeped in tradition and oozing opulence – perfect for the history buff or aspiring secret agent in you.

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The Berkeley Bar And Terrace at The Berkeley, Belgravia 

Looking for super luxury? Look no further than The Berkeley Bar and Terrace.  Imagine plush furnishings, exquisite decor, and stunning Hyde Park views – pure indulgence awaits.

This lavish bar isn’t just about atmosphere. Their expertly crafted cocktails, rare spirits, and curated wine list reflect their dedication to perfection. Whether you’re a cocktail enthusiast or a connoisseur of vintage finds, you’ll be in heaven.

With top-notch service throughout, The Berkeley Bar and Terrace offers the perfect spot to unwind in style, celebrate a special occasion, or simply socialise with friends. It’s a must-visit for anyone seeking a taste of London luxury.

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The Donovan Bar at Browns Hotel, Mayfair 

Mayfair’s Donovan Bar isn’t your average watering hole. Here, legendary Salvatore Calabrese (inventor of the Breakfast Martini, no less!) and mixology maestro Federico Pavan team up to create a symphony of classic and contemporary cocktails.

Whether you’re a purist or a modern mixology fan, there’s a drink with your name on it. Expect impeccable service and an inviting atmosphere – perfect for soaking up the essence of Mayfair’s vibrant social scene.

Are you a fan of fruity cocktails? Then we recommend “Wonder”: A beautiful blend of silver tequila, framboise and raspberry

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American Bar at The Savoy, Covent Garden

Step into a slice of history at The American Bar, London’s longest-surviving cocktail haven. Since 1893, it’s been a playground for both legendary bartenders (think Harry Craddock of Savoy Cocktail Book fame) and famous patrons like Churchill and Hemingway.

This Art Deco gem remains at the industry’s forefront, having snagged “World’s Best Bar” awards.  The vibe? Stylish sophistication with a side of history –  photographs and memorabilia line the walls, whispering tales of glamorous nights past.

Feeling classic?  We recommend a Negroni, Manhattan, or Martini. But for the adventurous, their innovative twists on vintage concoctions are a must-try.

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Above two people parties walk-ins only 

From new restaurant openings to high jewellery collections – our LMH Luxe List rounds up what’s on our to-do list for the upcoming months…

Afternoon Tea at The NoMad

NoMad London presents its highly anticipated afternoon tea experience, nestled in the heart of Covent Garden within the captivating former Bow Street Magistrates’ Court. Renowned among aficionados of sophistication and luxury, the NoMad Hotel introduces its inaugural afternoon tea menu, showcasing timeless culinary delights with a contemporary flair.

Indulge in delicacies such as the exquisite egg salad infused with aromatic black truffle and fresh chives, or savour the delectable smoked salmon served atop an irresistibly flavorful ‘everything bagel’. Elevating the experience further are six innovative tea-infused cocktails, including the enticing yuzu-based ‘Arnold Palmer’ featuring a refreshing blend of iced tea and lemonade.

28 Bow Street, Covent Garden, WC2E 7AW; available Thursday-Saturday, 2pm-4pm.

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The Picture of Dorian Gray

Star of Succession, The Dressmaker, Pieces of a Woman and The Master Builder (The Old Vic), Sarah Snook takes on all 26 roles in this gripping, witty and vibrantly contemporary production that breathes new life into Oscar Wilde’s classic tale.

This ground-breaking production – adapted and directed by multi-award-winning Kip Williams, Artistic Director of the acclaimed Sydney Theatre Company – delivers an explosive interplay of live performance and video in an astonishing collision of form.

Hailed as a “dizzyingly beautiful tour de force” (The Guardian), experience the theatrical event of the year during its strictly limited run at London’s Theatre Royal Haymarket, from 6 February to 11 May 2024.

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My Name Is Barbra by Barbra Streisand

TASAKI Danger Collection

The New Look

The true story of the rivalry between Coco Chanel and Christan Dior.

This thrilling series reveals the shocking story of how fashion icon Christian Dior and his contemporaries including Coco Chanel, Pierre Balmain, and Cristóbal Balenciaga navigated the horrors of World War II and launched modern fashion.

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Burberry at Harrods

Burberry celebrates its heritage of exploration and the outdoors at Harrods with a month-long knight blue takeover. The transformation highlights Burberry’s connection to nature, with the iconic department store adorned in camping-themed décor and illuminated in knight blue at night.

Visitors can enjoy British pastries and hot drinks from the Burberry food truck, explore the Camping Corner for classic hiking accessories, and delve into Burberry’s rainwear history.

Exclusive to Harrods for February, a capsule collection includes new Burberry pieces spanning various categories. The collaboration also marks the start of Harrods’ 175th-anniversary celebrations, featuring custom Burberry Harrods bears and a special hamper.

Additionally, Burberry redesigns Harrods’ green men’s uniforms in knight blue check, while offering virtual experiences on platforms like Roblox and Snapchat, allowing for immersive engagement with the brand.

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Embracing Experiential, Sustainable, and Personalised Experiences

The luxury market is constantly evolving, with consumers demanding more than just exquisite products. As we look towards 2024, several key trends are shaping the landscape of luxury marketing, highlighting the importance of experiential, sustainable, and personalised approaches.

Experiential Luxury: Beyond Mere Acquisition

In today’s experiential economy, consumers seek more than just material possessions; they desire immersive experiences that connect with them on an emotional level. Luxury brands must step up their game by creating unique and memorable encounters that go beyond the traditional shopping experience. This could involve interactive pop-ups, exclusive events, or even luxury travel experiences that transport their customers into the heart of the brand’s ethos.

Luxury brands can fully embrace the experiential luxury trend by implementing strategies that go beyond the traditional shopping experience. Immersive pop-ups, for instance, transform temporary retail spaces into immersive experiences, transporting consumers into the brand’s universe. These events offer interactive experiences and exclusive product offerings, creating a deeper connection with the brand. Exclusive events, like curated gatherings for loyal customers or members of special tiers, foster a sense of community and exclusivity. These events provide opportunities for consumers to connect with the brand and fellow enthusiasts, elevating their perception of luxury. Custom-made collections, offering a selection of customisable products, allow consumers to personalise their purchases and express their individuality. This level of personalisation adds a unique touch to luxury items, enhancing their value proposition and fostering a stronger connection with the brand. By adopting these experiential strategies, luxury brands can create lasting memories and solidify their position in the hearts of discerning consumers.

Sustainability as a Cornerstone of Luxury

Sustainability is no longer an afterthought for luxury consumers; it’s a defining element of their purchasing decisions. Brands that prioritise eco-conscious practices and ethical sourcing will gain a competitive edge in the increasingly discerning market. This could involve using recycled materials, reducing their carbon footprint, or partnering with sustainable organisations to create a positive impact.

Luxury brands can differentiate themselves by embracing sustainability as a core value, demonstrating their commitment through sustainable material selection, transparent communication, and partnerships with like-minded organisations. For instance, Prada’s Re-Nylon collection showcases the brand’s use of recycled nylon, while Hermès’ traceability program ensures ethical sourcing and sustainable practices. Such initiatives not only attract eco-conscious consumers but also enhance brand credibility and contribute to a more sustainable future.

Personalisation: Tailoring Luxury to the Individual

Consumers crave personalization and want to feel like they are part of an exclusive community. Luxury brands can leverage this sentiment by offering personalised experiences and products that resonate with their individual preferences. This could manifest in custom-made items, tailored marketing messages, or VIP experiences that elevate the customer’s journey.

Luxury brands can deepen customer relationships and foster loyalty by adopting personalised approaches. Tailored marketing messages can resonate with individual preferences and purchase history, creating a more relevant and engaging experience. VIP experiences, such as exclusive gatherings or member-only perks, can elevate the customer journey and cultivate a sense of belonging. Additionally, customisation options allow consumers to personalise their luxury items, adding a unique touch and deepening their connection with the brand. These personalised strategies enhance the customer experience, fostering brand loyalty and driving long-term success.

Digital-First Engagement: Embracing the Virtual Realm

While physical retail remains a cornerstone of luxury, the digital landscape is becoming increasingly important. Luxury brands need to establish a strong online presence and implement a comprehensive digital marketing strategy to reach their audience. Social media marketing, influencer partnerships, database marketing and targeted e-commerce campaigns can all play a significant role in connecting with luxury consumers online.

Luxury brands across industries can embrace the digital realm by implementing strategies that enhance the online shopping experience. Seamless e-commerce platforms like Louis Vuitton’s virtual boutique provide an intuitive and user-friendly experience. These platforms offer personalised product recommendations, virtual try-on features, and secure payment options, catering to the discerning tastes and preferences of luxury consumers.

For instance, Six Senses, a hospitality group focused on wellness and sustainability, has embraced the digital realm by offering immersive virtual experiences that connect guests with nature and promote well-being. Their virtual wellness retreats provide access to yoga, meditation, and nutrition counselling, allowing guests to experience the brand’s ethos even while physically apart.
Influencer partnerships like Chanel’s collaboration with K-pop star Jennie Kim can amplify brand reach and resonate with target audiences (Image 3). Collaborating with influential individuals who align with the brand’s values and resonate with their audience can effectively introduce the brand to new consumers and enhance brand recognition. Auberge Resorts, a collection of luxury resorts known for their unique and personalised experiences, has partnered with influential travel bloggers and photographers to showcase their destinations and create compelling content that resonates with their target audience.

By embracing these digital strategies, luxury brands can create seamless and engaging online experiences, connecting with consumers on a deeper level and driving sales in the digital age. They can also extend their reach beyond traditional retail and engage with consumers in industries like travel, hospitality, beauty, and wellness, creating a holistic and immersive experience that reinforces the brand’s values and appeal.

The Rise of Gen Z and Millennials: Understanding the New Luxury Consumers

Millennials and Gen Z have emerged as a powerful force in the luxury market, bringing with them a fresh perspective and set of expectations. These generations are more price-conscious, value authenticity, and seek experiences that align with their social values. Luxury brands must adapt their marketing strategies to captivate these new consumers, emphasising transparency, ethical practices.

Storytelling is a powerful tool for connecting with Millennials and Gen Z. Luxury brands should craft authentic brand narratives that showcase their ethos, values, and the people behind the brand. This approach builds deeper connections and fosters brand loyalty. Creating a sense of community and engagement is crucial for fostering loyalty among Millennials and Gen Z. Luxury brands can host online forums, organise exclusive events, and create social media groups for loyal customers to connect and share their experiences.

As luxury brands navigate the dynamic evolution of the luxury market, embracing experiential, sustainable, and personalised approaches is paramount to connecting with discerning consumers. These trends will continue to shape the future of luxury marketing in 2024 and beyond, ushering in an era of immersive, ethical, and personalised experiences tailored to the discerning tastes of luxury clientele. At Luxury Marketing House, we are committed to providing comprehensive marketing solutions that align with these key trends, empowering brands to thrive in the ever-changing luxury landscape and forge enduring connections with their audience.

Why Premium Brands Don’t Discount?

Black Friday and Cyber Monday had recently passed, and bargain hunters were out in force. For luxury brands, however, the annual debate is back. In order to remain a premium commodity, exclusivity is essential. Luxury brands pride themselves on delivering high-quality products and services which are not accessible to all. Entering the world of discounts, which for many brands is a necessary evil with fears of a global recession prompting companies to sacrifice margin and participate in discounting, is not something luxury brands want to do to preserve the perception of exclusivity.

Offering discounts can dilute brand image, something which can be extremely damaging, and defeats the ethos of limited availability and accessibility which lies at the heart of luxury. Once a luxury brand starts offering discounts consumers become sensitive to price, learn to expect cyclical sales and often begin making comparisons with other brands to assess value for money. This defeats the relationship model luxury customers expect. They want to trust in a brand, invest in a brand and build a long-term relationship.

The global luxury market is expected to rise between 8 – 10% over the previous year, reaching a record $1.6 trillion, according to the latest report by Bain & Company and Altagamma. Despite rising costs of living, the luxury sector has proven to be robust, achieving a growth of 11 – 13% in 2023. The key segment, personal luxury goods, is expected to record 4% growth year-on-year, reaching an estimated $393 billion by the end of 2023. So it’s safe to say, luxury is booming as shoppers look to invest in high-quality pieces.

Today’s luxury consumers care about provenance, and sustainability and place a high value on enduring quality. Invest more to buy and waste less. Luxury brands cost more so there is a perception that their higher profit margins allow for a greater investment in innovation, quality, craftsmanship and design. Discounting can shift consumers’ attention away from these essential values, diminishing the sort after exclusivity and for many the overall attractiveness of the product/ service.

There is no denying that a vast majority of shoppers do look for sales, McKinsey estimates that the off-price segment of the overall fashion market is set to grow five times faster than the full-price segment from 2025 to 2030. Off-price lends itself better to online purchases and is a sustainable way for brands, who always find overstock, to monetise excess inventory. One way luxury brands can participate in discounting whilst preserving their brand image is to use third-party luxury platforms, like Net-a-Porter, MatchesFashion, and FarFetch, where year-round sales of up to 70% are now commonplace. Using third-party marketplaces to offer discounts allows luxury brands to protect their equity and help avoid the perception of being a “discount brand”.

LMH Luxe List: November London Diary

From new art exhibitions to wellness supplements – our LMH Luxe List rounds up what’s on our to-do list for the month of November…

Adam Ball Exhibition at Orchard Place

London-based artist Adam Ball will be at Orchard Place showcasing his extraordinary art from November 16th until December 14th with his ‘Chaosmos’ solo exhibition.

Curated by Martin Mayorga the exhibition explores the rhythmic interplay of creation and renewal, inviting us to embark on an infinite journey of existence.

Adam Ball’s artworks are a testament to his meticulous attention to detail and dedication to thorough research and observation. His creations often result in highly personal pieces commissioned for private collections in residences across the globe.

You can expect to encounter a diverse range of mediums including paintings, intricate cut-outs, charcoal drawings, wooden wall-based sculptures, and a light installation at this upcoming exhibition with SHAKE GALLERY.

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The OWO

The OWO, the splendid transformation of the historic Old War Office in Whitehall, is now fully open to the public, making it the perfect destination for a remarkable Christmas experience. This iconic building, boasting 85 luxurious residences, five independent restaurants, and a 120-room hotel with an additional seven dining and bar options, is unlike anything you’ve seen before. The sheer scale and opulence of the OWO make it a must-visit destination this holiday season.

With Michelin-star chef Mauro Colagreco debuting three unique restaurants, including one that celebrates the finest in vegetables, the OWO offers an unrivalled gastronomic journey. Additionally, Café Lapérouse serves old-world French cuisine in a romantic setting, and Italian dining at Paper Moon is a tried-and-tested delight. More culinary delights await in the form of Endo Kazutoshi’s upcoming rooftop Japanese restaurant.

The OWO is not just a place to stay or dine; it’s a complete experience. As it has now fully opened, we strongly recommend a visit to immerse yourself in its grandeur and make this Christmas unforgettable. Whether you’re looking for an exceptional dining experience or a lavish stay, the OWO has it all. Don’t miss this unique opportunity to celebrate the holiday season in style at one of London’s most iconic landmarks.

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Celebrate World Vegan Month at Gauthier Soho

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ENERGY by Clinique La Prairie – Holistic Health Longevity Supplements

As we welcome colder days, it’s vital to maintain both physical vitality and mental clarity. ENERGY by Clinique La Prairie – Holistic Health Longevity Supplements is the answer, with a potent blend of ingredients, including Ashwagandha, B vitamins, Ginger extract, Guarana, and Taurine, known to enhance cognitive functions and reduce fatigue. What sets it apart is the exclusive Holistic Complex and the patented nootropic, Cognivia™, ensuring proven efficacy. Embrace the upcoming season with renewed vigour and mental acuity. Stay active, stay sharp, and stay fulfilled with Clinique La Prairie’s ENERGY—a holistic approach to holistic well-being.

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Jigsaw x Roksanda Collaboration

Jigsaw, known for its innovative collaborations, is teaming up with fashion designer Roksanda to release a limited 29-piece capsule collection. This partnership melds Jigsaw’s reputation for diverse creative collaborations with Roksanda’s expertise in contemporary working wardrobe design. The collection boasts bold colors like fuchsia, lapis blue, and marigold, juxtaposed with classic neutrals. Unique features like ruching, fringing, and pleating add rich texture to the garments. The collection also includes sculptural jewellery pieces in 24ct gold plating. With limited production runs, some items are extremely limited. This collaboration follows Jigsaw’s recent foundation launch to support British arts and culture, highlighting the power of British brands uniting.
The JIGSAW x ROKSANDA collection is exclusively available on the Jigsaw website and in select stores.

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LMH Luxe List: October London Diary

From new immersive exhibitions to autumnal fragrances – our LMH Luxe List rounds up what’s on our to-do list for the month of October…

 The Immersive Exhibition: Gucci Cosmos

Save the Date – The highly anticipated Gucci Cosmos exhibition is making its way to London this month. Starting from the 11th of October until the 31st of December 2023, visitors will have the chance to immerse themselves in awe-inspiring installations created by contemporary artist Es Devlin at 180 Studios. This exhibition will showcase the iconic and era-defining designs of Gucci spanning the last 102 years, creating an experience that transcends fashion and delves into the very essence of artistry and style.

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Victoria Beckham X Jérôme Épinette

Victoria Beckham unveils an exciting new venture this month—her inaugural collection of exquisite fragrances. In a collaboration with the esteemed master parfumier Jérôme Épinette, Victoria has meticulously crafted three distinct eau de parfums. Drawing from her intimate memories and experiences, each fragrance goes beyond traditional gender norms and encapsulates a significant era from her remarkable life.

The first in the trilogy, “Portofino ’97,” evokes the essence of her initial romantic escapade with David Beckham, capturing the allure of young love and the blissful retreat to Portofino. The scent unfolds with notes that transport the wearer to that unforgettable time.

Next, “Suite 302” pays homage to the whirlwind trips to the enchanting city of Paris, a symbol of elegance and romance. This fragrance embodies the essence of their shared adventures, blending the sophistication of Parisian culture with their passion and exploration.

Lastly, “San Ysidro Drive” serves as a tribute to the Beckham family’s cherished moments in California, enclosing the sunshine, warmth, and love that defined their time on the West Coast.

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REVIV at Harrods New Signature IV Infusion Therapy

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Halloween at Tattu London

On Saturday, 28th October, Tattu London, the renowned modern Chinese restaurant boasting breathtaking panoramic views of the West End, will be the haunt for a free-spirited social dining experience amidst an eerie ambience and toxic green blossoms. This Halloween, they’re conjuring an atmosphere of mystique, with their resident DJs prepared to haunt the night with the finest House music.

This event promises a celebration like no other, where the rich flavours of their cuisine blend seamlessly with the spirit of Halloween. As night descends, the restaurant will transform into a realm of mesmerizing entertainment, and exclusive Halloween food and cocktail specials.

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Searcys Champagne Bar at Battersea Power Station

Opening its doors on 18 October, the Searcys Champagne Bar at Battersea Power Station’s Art-Deco Turbine Hall, promises a luxurious champagne experience south of the Thames. Nestled on the first floor, the bar exudes luxury with deep velvet seating, elegant brass detailing, and a stunning marble-topped bar.

The ambience is further enriched by three bespoke art pieces by acclaimed artist Kristjana Williams, adding a unique Searcys touch to the decor.

The bar boasts an extensive champagne collection available by the glass, bottle, or magnum, easily ordered with ‘press for champagne’ buzzers at each table. The menu is a celebration of seasonal delights, showcasing an array of seafood options, from rock and native oysters to the renowned Searcys Shellfish platter and their signature prawn cocktail.

A haven for champagne enthusiasts seeking an unforgettable culinary and visual experience.

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Mud Australia X NET-A-PORTER

Exciting news for UK aficionados of fine homeware: Mud Australia, since 1994 synonymous with elegant and timeless handmade porcelain homewares, has recently made its mark on the British market through a collaboration with NET-A-PORTER. This partnership offers customers in the UK the chance to acquire Mud Australia’s exquisite porcelain tableware and home décor products. The curated selection currently places a spotlight on the brand’s renowned Pebble Collection, which effortlessly marries form and function. Amongst the array of covetable items, one particular gem has captured our attention—the elegant oval porcelain vase that epitomizes the brand’s artistic finesse.

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Ahead of this year’s Monaco Yacht Show, a time when the biggest names in the international luxury yachting sector gather to witness the extraordinary sight of some of the largest and most expensive superyachts in the world, The Circle Monte Carlo hosted a unique lunch onboard the luxurious PHOENIX 2. Fellow Circle member Henry Smith, Partner at Cecil Wright a boutique yacht brokerage specialising in the charter, sale and new build of the world’s finest yachts, invited us into the intriguing world of superyachts. Henry was joined by Sharon Lillywhite, Founding Partner at Oliver Burns a luxury architectural interior design studio, and Alejandro Hahn, Managing Director at Dahlgren Duck, the industry’s leading luxury goods curator for elite clientele, who took part in a panel discussion moderated by LMH Founder and Managing Director Jemma Lester. “Market Insights into the World of Luxury Interiors and Yachting from Those in the Know”, is a fascinating topic of discussion from which we are pleased to share the key learnings with you.

Increased Demand:

Our venue was the 90m Lurssen PHOENIX 2, a superyacht which exudes Manhattan art deco opulence, with both the interior and exterior designed by the highly acclaimed Winch Design. Originally we had planned to be onboard KISMET, an equally magnificent yacht, however, in the short space of just three months, she sold. A remarkable timeline reflects the current healthy market appetite for superyachts. Cecil-Wright are known for their ability to sell, however, the speed of this sale is unheard of in the industry, especially as the buyer paid the asking price. Post-COVID the sales and charter market has grown exponentially, with demand outpacing supply. 

Wellbeing, Beach Clubs, Toys:

Wellbeing is certainly a key player in today’s market. Historically, if there was a gym, it would be hidden away. Now, these are pride-of-place features which actually get used. The dedication to gym space is huge, with Beach Clubs being a clear indicator of how to date a boat. 8 years ago, they weren’t really a thing, whereas, on modern vessels, we are seeing seriously impressive beach clubs, complete with fully equipped spas that can rival leading hotels. PHOENIX 2’s stern was extended by 2 metres to create an enviable beach club. 

Historically, canoe stern vessels meant guests were not near the water, creating a private environment. Culture has changed; today, many people like to be seen more, and we see lots of shell doors opening up into the water. You just need to visit St. Tropez during the height of the season, there are numerous yachts anchored stern to, showcasing the vessel for all to see, something which is certainly popular in the charter market, Americans particularly like to be seen having a good time. The demand for the latest array of superyacht toys is also something that is on the rise, and the list is endless. Thankfully, we are moving towards noise-free eclectic pieces of kit, such as Foil Boards, which are great for those in close proximity looking to relax.

The rise of personalisation and customisation: 

When it comes to interior spaces, there has been a distinctive increase in the demand for personalised interiors. Clients are moving away from choosing readily available products, preferring unique concepts they can call home. The variation of requests is extraordinary, from ultra-zen, minimalist, a welcoming homely feel to the highly stylised. PHOENIX 2 is a prime example of art deco at sea. Absolutely everything is inspired by the Manhattan skyline, and every item, from handles, fixtures, glassware to flatware, has been custom-designed for the yacht. Alejandro has even delivered a personalised Monopoly for a client, where each property was one of their own. Bespoke is here to stay; requests for one-of-a-kind porcelain, bed linen, table linen, bathrobes, and slippers, all made specifically for you, are on the rise, irrespective of contemporary or classic designs.

Thoughtful Luxury:

As a studio Oliver Burns operates on a theory of thoughtful luxury, moving away from the mainstream trend-led interiors. Whilst there is always a nod to the latest palette, shapes, and specific furniture pieces that are trending, clients are requesting interiors that are felt, not formulaic, wanting a space they personally love over what’s in vogue. Quality, provenance, and spaces that are built to last are one of the most significant areas of change, and it’s not just what it looks like, comfort is now a non-negotiable. Interiors of yachts do come with multiple considerations, so there is always a compromise to be had between desires and practicality as factors such as humidity, sun exposure, and the fact that everything needs to be stowed away can impact final decisions. However, there is always room for creativity and innovative joinery can make the impossible possible. Quiet luxury is by no means a new trend, but it is one that is on the rise. It’s not about conspicuous consumption, if you know, you know. Thoughtful luxury is in; the overt display of wealth is out.

LMH Luxe List: September London Diary

From wellness supplements to sustainable fashion – our LMH Luxe List rounds up what’s on our to-do list for the month of September…

REBEL: 30 Years of London Fashion at the Design Museum

Launching in sync with London Fashion Week, this landmark exhibition will stand as one of the UK’s most extensive explorations of contemporary fashion culture to date, sponsored by Alexander McQueen. It will provide an unparalleled insight into the pathways through which careers in fashion are shaped and the abundant array of opportunities that London’s fashion landscape presents to emerging creative talents.

Highlights include the swan dress controversially worn by Björk at the 2001 Oscars, Harry Styles’ Steven Stokey Daley outfit from his video for ‘Golden’, and Sam Smith’s inflatable latex suit by HARRI from this year’s BRIT Award

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Clinique La Prairie: Holistic Health Supplements

Award-winning spa-clinic, leader in longevity since 1931, Clinique La Prairie offers the most advanced health and wellness programs, in absolute luxury. Their exclusive holistic approach combines leading preventative medicine and well-being with bespoke lifestyle and nutrition plans, led by 50 medical specialists and a team of holistic experts.

Clinique La Prairie’s Holistic Health are longevity supplements that go beyond basic wellness support to target the complexity of the body and of ageing mechanisms.

From their ‘Age-defy’ supplements for regeneressence immunity to ‘Purity’ for daily detoxes, discover the collection of advanced holistic health supplements below.

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Bébé Bob, Soho

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111SKIN: Intensive Collection

111SKIN has introduced their newly reformulated ‘Intensive’ collection, powered by Black Diamond Technology and advanced youth-boosting actives, this collection is your new secret to a radiant, age-defying glow.

The renowned Repair Serum NAC Y²™ has been upgraded with Dr Yannis Alexandrides’ enhanced reparative complex. Formulated to help restore skin health and instantly improve hydration, the new formula rapidly rejuvenates skin. Powered by encapsulated NAC, this serum helps to plump and smooth your skin, leaving it looking younger with a healthy glow.

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David Morris: Love and Commitment Collection

Established in London in 1962, David Morris – The London Jeweller is renowned for creating breath-taking pieces of flawless design, each individually crafted to showcase the rarest and most valuable gemstones, and sought by jewellery connoisseurs the world over.

The David Morris collection of luxury wedding jewellery showcases meticulously crafted, custom-designed pieces adorned with exquisite white diamonds, select gemstones, and precious metals. Spanning from engagement rings and wedding bands to eternity rings and complete wedding jewellery sets, the Love and Commitment collection epitomizes timeless elegance with a touch of romantic allure.

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Calm x Spotify

Calm and Spotify have teamed up for the first time to offer a variety of Calm’s transformative content, designed to support people on every step of their mental health journey, on Spotify’s platform.

The eleven carefully curated Calm shows on Spotify are designed to support mental well-being and help people sleep better, reduce stress and anxiety, and build mindful habits.

Content includes some of Calm’s most popular Sleep Stories, meditations, mindfulness exercises, and more. Spotify users can now learn from Calm voices including Jay Shetty, Camila Cabello, Mel Mah and others.

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Ninety Percent

In recent years we have seen a significant shift in consumer preferences and values with ‘Quiet luxury’ being a key trend that has picked up significant momentum. 

Ninety Percent was founded in London in 2018, born of the friendship between Para Hamilton and Shafiq Hassan with a focus on sculpting quiet luxury clothing, cut in the finest sustainable materials and selected to have the lowest impact on our environment. Designed for longevity and made with purpose. 

Each year, they will share 90% of their distributable profits between the people who make their collections happen and five charitable causes.

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