Create a compelling launch campaign that clarified Oceanco’s four service offerings, communicated their individual strengths and connected them through one consistent brand story.
Your Vision. Our Craft.
Oceanco’s expanded offering brought together Simply Custom, Full Custom, Beyond Custom and Life Cycle Support. Each had a distinct proposition, connected by the brand’s commitment to craftsmanship, innovation and personalisation.
Luxury Marketing House developed “Your Vision. Our Craft.” as the central campaign idea, connecting an owner’s ambition with Oceanco’s ability to realise it.
Building on the existing service identities, we combined distinctive colours, yacht imagery and concise messaging to give each offering its own expression within one recognisable campaign.
One story, brought to life across channels.
We translated the creative into social carousels, Stories, static assets, films and four dedicated newsletters.
Social creative introduced the individual propositions, while the newsletters explored each offering in greater depth, connecting readers with supporting films, interviews and further information.
Together, the assets gave Oceanco a coordinated suite of creative for social and email communications.
The people behind the possibilities.
At the Monaco Yacht Show 2024, our production team captured photography and filmed interviews with Oceanco spokespeople, bringing a human perspective to the campaign.
We edited the content into service-specific interviews and an overview film, with vertical and landscape versions for different viewing environments.
The result was a connected library of campaign creative and original content that supported the launch and provided assets for continuing communications.