Develop and deliver strategic communications that enhanced Edmiston’s global brand profile, increased media visibility and reinforced its position as one of the most recognised names in luxury yachting.
60
editorial placements
500 k+
print readership
Working across key international luxury markets, we developed a proactive communications programme designed to translate Edmiston’s commercial achievements into compelling editorial opportunities.
From superyacht sales and charter announcements to executive interviews, industry insights and brand partnerships, our approach secured coverage across influential luxury, business and specialist yachting publications.
For Monaco Yacht Show 2024, we coordinated and delivered a dedicated press trip for selected international luxury media, managing journalist invitations, itineraries, logistics and supporting press materials.
Our work extended to targeted press engagement at the Fort Lauderdale International Boat Show, creating further opportunities for editorial storytelling and relationships with key journalists.
Our communications programme generated high-quality print and online editorial placements, supported by additional social media exposure and a print readership of over 500,000 across selected publications.
Coverage included Forbes, Robb Report, Boat International, Elite Traveler, Spear’s, Country & Townhouse and Luxury Briefing.