London & Avalon | Brand Narrative & Website Refresh
Solution
Our branding and creative teams identified a refreshed creative vision for London & Avalon, which was applied to a complete website re-design. As part of this process, we rewrote the copy for the entire site to better align with their new brand identity and messaging. Additionally, our development teams optimized the website for search engines and implemented tracking and analytics to ensure comprehensive performance monitoring.
Objective
Our objective was to refine London & Avalon’s website by improving navigation for a better user experience and ensuring consistency in both copy and visual content to enhance brand clarity and increase conversions.
Results
- Bounce rate decreased by 39%
- 11% increase in new users
- 35% increase in revenue