Habitat First Group | #HFG25 Campaign
Brief
Conceptualise a digital marketing campaign to celebrate 25 years of Habitat First Group
Solution
Having worked with Habitat First Group for a number of years, this year we have had the pleasure of working on a variety of visual content and social media activations to celebrate and tell the story of their incredible 25th anniversary milestone in 2021.
Our LMH visual content team captured the story of Habitat First Group and produced a 25th Anniversary documentary-style film, on location at Lower Mill Estate with the Paxton family. In addition, we edited a series of dynamic social media clips in the run up to the final film premiere, a special podcast and created a coffee table book.
The campaign reached over 40,000 users on Instagram through organic stories.