Why Instagram Reels are an essential part of a strong marketing strategy

Instagram Reels are a great way to increase your engagement on the platform. They provide an opportunity to share short, dynamic content that can capture the attention of your followers and potentially attract new ones. The algorithm prioritises reels, therefore pushing your reel content to more users than it would still images or carousels. 

This leads to more awareness for your brand and what you are featuring in the video. If done correctly, you could also push people to your link in bio to make a purchase, sign up, or other desired call to action for your business.

Reels can also help you create more meaningful connections with your audience by allowing you to showcase your brand personality and humanise your brand all around. In this day and age, consumers want to be treated like human beings and individuals and not another sale to add to your business.

In order to meet this demand and create relationships and communities in the digital space, it is crucial to take advantage of the Instagram algorithm and reel content to succeed and connect with your audience.

Why should you post reels?

  • Reels get 22% more interaction on Instagram than standard video postings in a carousel
  • Reels have 2 billion Monthly Active Users
  • 91% of Instagram Users watch Instagram Videos Every Week
  • According to Meta, Instagram Reels ads can reach up to 675.3 million people
  • Since the introduction of reels in 2020, the Instagram algorithm has continued to favour reels
  • Data from Meta shows that approximately 200 millions users look at the explore page daily, making it an excellent tool for increasing engagement and expanding your reach.

[Source: Influencer Marketing Hub]

At LMH, we specialise in content and provide the tools to create storytelling content that can describe and visualise your service or product in an engaging and succinct way. Some of our recently produced reels below:


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