Introducing Alya. A residential platform founded by Brookfield and Lunate, developing premium residences across the GCC.
We’re pleased to welcome Alya to our client portfolio, supporting the PR and marketing of an ambitious new residential development platform in the Middle East.
Backed by global investment firm Brookfield and Abu Dhabi-based alternative investment manager Lunate, Alya brings together international real estate expertise and deep regional knowledge, with a focus on delivering premium residential developments across the GCC.
Established following a joint venture between Brookfield and Lunate, announced in May 2025 with projected equity of US$1 billion, Alya enters the market at a time of significant opportunity for the region’s residential real estate sector.
A Distinctive Vision for Residential Development
Alya’s approach is defined by selectivity, design integrity and a long-term perspective on value creation.
Rather than adopting a uniform development model, the business aims to create residential destinations with distinct architectural identities, responding to their individual locations and the expectations of discerning buyers.
With the UAE and Saudi Arabia among its key markets, Alya is positioned to contribute to an evolving residential landscape, where demand for exceptional design, quality and lifestyle continues to shape the market.
Our Partnership
LMH has worked closely with Alya to support its brand launch, developing and delivering PR and marketing activity to introduce the business to the market, build awareness and communicate its distinctive proposition to key audiences.
The partnership builds on our experience across luxury real estate, investment and lifestyle, combining strategic communications with a deep understanding of the audiences shaping the GCC’s premium property market.
We’re proud to have supported Alya’s launch and look forward to continuing our work together as the business grows and its development pipeline takes shape.
Discover more: alyadevelopments.com
Follow Alya: Instagram | LinkedIn
For PR and marketing enquiries relating to Alya Developments, please contact alya@luxurymarketinghouse.com.