Clinique La Prairie Holistic Health | New Product Launch Campaign
Objective
To launch EPINOME™ – a revolutionary supplement rooted in epigenetic science – with a premium, science-led campaign designed to educate and inspire a high-net-worth wellness audience. The goal was to generate brand awareness, explain a complex mechanism in an elevated yet approachable way, and drive pre-orders through an integrated content and social media strategy.
Solution
LMH partnered with Clinique La Prairie Holistic Health to bring the launch of EPINOME™ to life across every touchpoint. We developed a premium, science-informed brand narrative that articulated the supplement’s complex mechanism with clarity and resonance, creating a long-form copy deck to define its scientific positioning, ingredient breakdowns and brand story. This narrative was carried through to a hero campaign film, scripted with tiered messaging for use across the website, PR and social channels.
To visually capture EPINOME™’s aspirational longevity positioning, our creative studio directed and produced a full campaign photoshoot and filmed a luxury science-inspired brand film, alongside cutdowns for social media. The content was designed to convey both scientific credibility and lifestyle appeal, ensuring EPINOME™ stood out within the premium wellness space.
On social media, we devised a comprehensive launch plan to educate and engage the brand’s high-net-worth wellness community. This included a mix of reels, carousels, interviews and stories, balancing approachable science with longevity-led lifestyle cues. Through strategic rollout and channel management, we successfully built brand awareness, community engagement and pre-orders for EPINOME™.
Services:
- Creative & Graphic Design
- Social Media