The Do's & Don'ts of LinkedIn
Introducing the unofficial guide to LinkedIn by The Circle for those who want to be more confident using LinkedIn for themselves to build a digital professional network:
The Do’s
✓ Refine and populate your profile
✓ Have a professional portrait image
✓ Add a banner that reflects your profession
✓ Build a digital network organically
✓ Be informative, a thought leader in your industry
✓ Use bullet points and icons in your post
✓ Take a strategic B2B approach
✓ Tag and link contacts
✓ Use hashtags (no more than 5)
✓ Post regularly, frequency is key
The Don’ts
✖ Have a profile with no image
✖ Have an unprofessional portraits image
✖ Be forceful or take a hard sell approach
✖ Copy what you post on other channels
✖ Pay for advertising, it’s expensive and lacks ROI.
✖ Post video or share posts
✖ Make the copy too long
✖ Be afraid to have an opinion
✖ Post with poor grammar and typos
✖ Post less than 3 times a week
To learn more about finessing your digital profile and the important of owning the digital space in your industry, enquire into membership of The Circle – our luxury business networking club aimed to blend together both physical and digital working.