Orchard Place | Visual Identity & Brand Assets
Brief
Produce a fully integrated PR & Marketing campaign, supported by storytelling content, to be distributed strategically in phases ahead of destination physical launch in Q3 2022.
Solution
Our brand strategy and creative teams produced a narrative, brand positioning, visual identity along with brand guidelines, to be distributed across a new website, full social media activation, PR, advertising media planning and eDm. The project kicked off with the ‘Be Well’ campaign across channels in Q3 2021.
