Build an engaging Instagram presence for Robb Report’s UK and Monaco editions, translating editorial authority into compelling social content while developing audiences and supporting commercial brand collaborations.
35 %
follower growth
800 k+
content views
Taking the editorial experience beyond the page.
Luxury Marketing House managed Instagram for Robb Report UK and Monaco & Côte d’Azur, translating the publication’s perspective on luxury into engaging social content.
Working alongside the editorial team, we connected strategy, creative direction and day-to-day management to give each edition a consistent presence and distinct voice.
Two editions. Two distinct perspectives.
We adapted articles, interviews and issue launches into carousels, Reels and Stories, tailoring the creative and copy to each audience.
From UK lifestyle discoveries and craftsmanship to Riviera hospitality and yachting, content reflected the interests and editorial character of each edition.
Our role covered planning, creative production, caption writing, publishing, community management and reporting, with performance insights informing the programme.
Supporting partnerships behind the scenes.
As an extension of Robb Report’s team, we provided paid social strategy, creative development and campaign management to support its brand partnerships.
From audience targeting and advertising setup to testing, optimisation and reporting, we managed delivery across Facebook and Instagram, keeping campaigns aligned with the brief and the publication’s editorial identity.