Develop and manage a strategic organic social media presence that strengthened brand awareness, increased engagement and showcased Savoir’s heritage, craftsmanship and position at the pinnacle of luxury sleep.
2.9 m
instagram views
6000
website clicks
5.1 %
engagement rate
With more than a century of heritage, Savoir Beds has earned a reputation as one of the world’s finest luxury bedmakers. Luxury Marketing House was appointed to elevate the brand’s organic social media presence through a considered editorial approach, creating a consistent and compelling content strategy that celebrated craftsmanship, design and the people behind every Savoir bed.
By combining strategic multi-channel planning with premium creative and ongoing community management, we created a cohesive digital presence that reflected the brand’s timeless character while strengthening engagement across Instagram, Facebook and LinkedIn.
+ 7.1 k
instagram followers
24 k
content interactions
Every month began with identifying storytelling opportunities across craftsmanship, heritage, product innovation and design inspiration before developing a coordinated content strategy tailored to each platform.
From creative production and copywriting to publishing and community management, Luxury Marketing House became an extension of the Savoir team, delivering a refined social media presence that balanced editorial storytelling with meaningful audience engagement.