London & Avalon | Influencer Marketing Campaign
Objective
Generate brand awareness and drive sales within a short time frame.
Solution
To complement our long-term strategy focused on Google and Meta advertising, we trialled a targeted influencer campaign to achieve immediate impact. We strategically identified two influencers whose audiences aligned with the brand’s target demographic, ensuring authenticity and strong engagement. Our team managed every aspect of the collaboration, including engagement, fee negotiation, creative briefing, logistics, and content delivery. The campaign was executed as a one-off activation, and we provided comprehensive reporting to measure its success and inform future strategies.
Results
- 800% ROAS
- 180k+ impressions
- 15k+ post engagements
- +265% new website users
- +228% online store sessions
