Peter Reed

We began by refining Peter Reed’s positioning, narrative and messaging to create a clearer, more contemporary expression of the brand without losing the heritage and craftsmanship that define it.

The project included a refreshed brand narrative, messaging framework and presentation toolkit, providing a consistent and elevated strategic foundation for its future marketing, sales and digital communications.

Building on the refreshed brand strategy, we redesigned Peter Reed’s website and led the migration from WordPress to Shopify, creating a more intuitive, scalable and commercially effective ecommerce platform.

From improved UX and customer journeys to richer storytelling and enhanced product presentation, every element was designed to better showcase the craftsmanship behind the brand while delivering a seamless online shopping experience. 

With the new brand and website established, we delivered an integrated digital marketing strategy spanning Google Ads, Meta advertising, email marketing and ongoing campaign optimisation.

Combining premium creative with performance-led marketing, this strategy increased visibility, strengthened customer acquisition and created a scalable platform for long-term ecommerce growth.