Northacre | WeChat KOL Campaign
LMH worked with a curated list of top-performing property KOLs on WeChat for this ongoing project. A collection of insight-driven advertorials written by our team of property copywriters featuring Chinese films produced by LMH were published on several Property KOL accounts targeting Northacre’s key geographic segments within the China market. This includes KOLs based in the UK and first-tier cities in China such as Shanghai, Beijing and Hong Kong.
The main objective of this project is to generate leads and extend brand reach to communities of Chinese HNWIs around the globe. The featured advertorials and films gained great traction in the Chinese digital sphere and spawned interests amongst Chinese HNWIs.
- Chinese Marketing
- Social Media