Northacre | Chinese Roadshow
As a key lead-generation activation, the LMH team worked with Northacre to develop and deliver a Roadshow for China and Hong Kong. The roadshow programme consisted of lead- generation events, Brand Partnerships, PR and social media activations as well as a number of one-on-one meetings in HK, Shanghai and Beijing, with the objective of connecting Northacre to UHNWIs in the Far East.
Following extensive discussions, it was agreed that Northacre would partner with Beau Han Xu for two exclusive events in Shanghai and Beijing, where both Beau Han Xu’s Royal Splash Collection and No. 1 Palace Street, the Royal Address, would be revealed to an exclusive guest list of UHNWIs.
The programme built around this partnership was primarily aimed at lead generation, however, LHM also built a multi-faceted marketing programme that would help Northacre engage new audiences, build brand awareness and establish a stronger presence in the Chinese market.
- Chinese Marketing
- Event Management
- Visual Content