LMH | Red - Xiaohongshu

In order to gain access to online communities that align with our LMH brand position in China, our social team launched a dedicated LMH Red account. Red has grown to become China’s foremost luxury shopping platform allowing users to share content with reviews and tips for luxury products and experiences.

We launched our channel with a campaign featuring our LMH visual content showreel, identifying relevant keywords for this post after thorough market research in the luxury lifestyle sector. The film was localised by our localisation specialists and posted alongside engaging copy highlighting the scope of our Chinese marketing services. Thus far, the video has been viewed more than 1,316 times.

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